If you are not happy with the results below please do another search
Last month I gave the keynote at Ketchum’s Global Media Network meeting in New York on The Future of Global Media. Immediately after my keynote I participated in a panel on media in the BRIC countries. The other panellists were Ketchum executives from Brazil, Russia, and India. Since their China team were kept at home […]
SmartCompany recently featured an excellent article on The next 10 social media trends, which received considerable attention and was syndicated through a number of other outlets. I was quoted in the article talking about social shopping and mini-blogs. Here are a few further thoughts on social shopping. I have written another post on the rise […]
I’m at the NineMSN Digital Marketing Summit today, seeing some great presentations, trying out new products like Kinect for Xbox and Windows 7 Mobile, and catching up with a few good folk. It’s a big production at Sydney’s Luna Park, with a great turnout from the core target community of media buyers, along with some […]
It would be fair to say that my Newspaper Extinction Timeline, released on Monday, has stirred up some controversy. A partial list of media coverage I have seen so far is at the bottom – I am doing a stack of interviews today and tomorrow so I know there is more to come. Reactions to […]
I’ve been remiss in not yet mentioning Future of Crowdsourcing Summit on my blog, so here is a bit of background to the event. Full details are on the Summit website with an overview in the flyer below. Future of Crowdsourcing Summit 2010
At our Future of Influence Summit conference last year Sharyn Smith of Australian word of mouth agency Soup was one of the key local experts to speak. Given that Australian companies have been a fair bit slower than the US to take up broad word of mouth initiatives, it’s good to see what Soup are […]
A few days ago I asked the question How much do people want to know their conversations are being monitored?, given how brands such as Gatorade boast about how well they listen to online conversations. As it happens, someone has an answer. Fleishman-Hillard has just released their Digital Influence Index report for 2010, with a […]
Here’s an interesting promotional video from Gatorade, which extols their ability to monitor social conversations, apparently using Radian6 and IBM technologies. There are a number of basic messages in here, most obviously that anything you say about Gatorade will be heard and acted on, though also that your response to their promotions and campaigns will […]
When I started writing my book Living Networks in early 2002 I thought that it was important to demonstrate that the concept of ‘living networks’ was not just a metaphor, but a reality: we, together with the networks that connect us, are literally a new life form. To show this I drew on the literature […]
Here is a nice video of the highly-respected Danny Sullivan of SearchEngineLand speaking at Web 2.0 Expo SF about how Google plays fair and less fair, giving a balanced view of the accusations of vampirism from media tycoons such as Mark Cuban and Wall Street Journal publisher Les Hinton. The video is well worth watching. […]
