Here’s a brief excerpt from Chapter 1 of Living Networks on the sexual life of ideas – I’ve always had a good response to this and it remains a relevant metaphor :-)
Ideas don’t like being alone. In fact they like copulating promiscuously with any other idea in sight. There is no such thing as a virgin birth in the world of ideas. Ideas are always born from other ideas: interacting, mating, and procreating. This often orgiastic coupling takes place in the fertile substrate which is the human mind. Our minds are hotbeds of unspeakable activities—ideas have a life of their own, but they need somewhere to carry on their flirtations and breeding.
In her book The Meme Machine, Susan Blackmore suggested that humans are purely and simply carriers for memes, which means ideas or behaviors that can be passed on to others. Our species has evolved to become a more refined vehicle for propagating ideas. One result is the desire to produce and consume mass media that seems so intrinsic to our race. Another is our drive to implement communication technologies, to engage more richly with others, and to publish on the Internet.
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