I have long believed that organizations are becoming more different from each other and increasingly unique.
Social technologies made organizations more different
In the first instance this divergence has been fueled over the last dozen years by organizations implementing social technologies to add a differentiated layer of ad-hoc networks to the existing commoditized layer of standardized processes.
Social technologies can be used by the people they connect in an unlimited number of ways.
In many organizations they have amplified – or made manifest – existing cultures of collaboration, or of lack of trust.
In every case they have been used differently and shaped organizations to be more unique.