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A thought-provoking article in this week’s The Economist, subtitled “As advertising struggles, PR steps into the breach,” suggests that PR will grow faster than the advertising industry. It refers to an internal Procter & Gamble study that found that PR gives a better return on investment than advertising. Investment bank Veronis Suhler Stevenson has forecast […]
Back from a fabulous holiday in Thailand, and straight into an array of very interesting – and time-consuming – client work. Blogging is central to who I am, but clients ultimately have priority. I’ll try to make sure I maintain my target of 2-3 posts a week (or sometimes more), but do expect a little […]
I’m at the Information Online conference in Sydney, where I gave a keynote this morning. The conference is primarily populated by librarians. In sitting in on some of the sessions and speaking to attendees, one of the interesting dynamics emerging is how the democratization of information searching – through Google and more – means librarians […]
