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Last week I attended a breakfast organized by IBM for a small group of Chief Marketing Officers (CMOs) and influencers, hosted by its Australian CMO Mark Willson. IBM had recently launched its global CMO study, showing what CMOs are thinking about marketing today and in the future. At the breakfast it gave us a sneak […]
Today I gave the keynote at an invitation-only meeting of senior executives looking at the future of their industry. My role was to bring perspectives on the broader drivers of change in business. One of the central themes of my keynote was the future of work and organizations. There are of course many facets to […]
For many reasons PR (or perhaps rather what PR could be) is close to the center of my interests. As we shift to a world driven by social media and influence networks, arguably the PR industry has the best background and capabilities to help organizations deal with the new challenges and opportunities that are emerging. […]
For years I have been writing about reputation and have often said that this will be the decade of the reputation economy. Yet until recently there has been very little in the space. The social media measurement systems such as Klout and PeerIndex have limited data scope and while they talk the language of reputation […]
For the last decade I have examined and applied social network analysis in and across organizations, for example in large professional firms, technology purchase decision-making, high-performance personal networks, and other applications. The more time you spend with the analysis of social networks in organizations and those firms that have applied the techniques, the more evident […]
The centrality and ease of use of the Circles feature means Google+ is a significant step forward in social networking. It has been a key platform in its initial success. The Circles feature enables people to selectively share content. Someone can send work-related discussions to their public stream, photos of their children to their family, […]
On Tuesday I gave the opening keynote on The Future of Information Infrastructure at the Implementing Information Infrastructure Symposium. CIO magazine did a nice article titled IIIS: Big Data driving new trends which reviews my keynote and the one immediately after from Steve Duplessie, one of the world’s top analysts on data and storage. It […]
The U.S. Defense Advanced Research Projects Agency (DARPA) (slogan: Creating and Preventing Strategic Surprise) is offering $42 million in funding for “revolutionary” research into social media in strategic communication. The DARPA announcement states: The conditions under which our Armed Forces conduct operations are rapidly changing with the spread of blogs, social networking sites, and media]sharing […]
Below is an excerpt from my book Living Networks that describes how to develop effective strategies in what I call the “flow economy” of information of ideas, where today almost all value resides. You can also download the complete Chapter 7 on The Flow Economy from the book website. While the examples I used in […]
We have just placed an ad on Seek for Amazing Content and Web Project Managers – Part-time. Here is the ad below. At this point, we are looking for people who will be part of our local team in Sydney. A bit later we will extend our search for similar talent globally. We’d love to […]
