I’m at the INMA conference in New York, where I gave the opening keynote yesterday morning on Creating the Future of News.
The opening keynote on the second day was from Steve Hills, President of Washington Post, who spoke about the state of Washington Post since its acquisition in October 2013 by Amazon.com founder Jeff Bezos. He shared some fascinating insights that are highly relevant for any news publisher looking to create the future.
The big idea of what they are aiming to create is “A national edition optimized for mobile and for interestingness with a simple UX designed for stunning storytelling that is less work for the user to consume.” Bezos thinks it is critical to reduce ‘cognitive overhead’ for their readers.
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