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Increasingly, we primarily find content through aggregated influence. In other words, influencers use Twitter, blog, Delicious, Digg, Reddit etc. to highlight the content they find most interesting. Collectively these influencers make this content highly visible, driving at times massive traffic to articles. A couple of years ago I wrote about Uncovering the structure of influence […]
The Power of Influence lunch was run earlier today. This was in fact the inaugural event of The Insight Exchange. The quality of the event and the feedback augur well for The Insight Exchange future’s, and particularly for the value it will create for participants. It was a highly interactive event, with deep content and […]
Today we launch our Influence Landscape framework! Click on the image to download the pdf. This continues our tradition of creating frameworks to elucidate where things are going, including extremely popular visuals such as Future of Media Strategic Framework, Future of the Media Lifecycle, Enterprise 2.0 Implementation Framework and many more. The Influence Landscape framework […]
This is the year influence shifts to center stage. Wherever I go people are talking about influence. Meanwhile companies are rapidly shifting their marketing resources to tap the power of influence. There are several primary drivers for the rise of influence: * The democratization of media, which gives everyone a channel to propagate theirs or […]
The first event of burgeoning new events company The Insight Exchange is announced! And to set the tone for some of the themes we will be exploring this year and beyond, the topic is… The Power of Influence. This event will be the first of The Insight Exchange lunch series, which each month will explore […]
I’ve just posted my third logo competition on 99 designs in as many months, as I am now firmly in venture generation mode, and have found that 99 designs can provide excellent results if you approach it the right way. After rebranding Advanced Human Technologies (full launch announced shortly) and launching events firm The Insight […]
My readers will have seen a massive focus on Enterprise 2.0 in this blog for the last few months, as I have been preparing, promoting and running the Enterprise 2.0 Executive Forum in Sydney and Enterprise 2.0 Executive Briefing in Melbourne, and writing and publishing Implementing Enterprise 2.0, which is rapidly becoming the reference in […]
Anyone who uses Twitter will be deeply familiar with the issue of who you follow and who you follow back. As Twitter continues to gather traction, popular Twitterers are gathering followers at an increasing pace. If you’re on Twitter, by default you get an email whenever someone follows you, giving you the option of looking […]
Last weekend my blog had the most hits ever in one day by a factor of seven, as my blog post on Eight steps to thriving on information overload was featured first on Lifehacker, and in turn appeared on a variety of prominent sites, including del.icio.us popular, popurls, and then the front page of del.icio.us. […]
