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271 search results for: influence


The motivations of influencers and amplifiers: how content becomes prominent

Increasingly, we primarily find content through aggregated influence. In other words, influencers use Twitter, blog, Delicious, Digg, Reddit etc. to highlight the content they find most interesting. Collectively these influencers make this content highly visible, driving at times massive traffic to articles. A couple of years ago I wrote about Uncovering the structure of influence […]


Notes from The Power of Influence

The Power of Influence lunch was run earlier today. This was in fact the inaugural event of The Insight Exchange. The quality of the event and the feedback augur well for The Insight Exchange future’s, and particularly for the value it will create for participants. It was a highly interactive event, with deep content and […]


Launch of the Influence Landscape framework (Beta)

Today we launch our Influence Landscape framework! Click on the image to download the pdf. This continues our tradition of creating frameworks to elucidate where things are going, including extremely popular visuals such as Future of Media Strategic Framework, Future of the Media Lifecycle, Enterprise 2.0 Implementation Framework and many more. The Influence Landscape framework […]


2009 is the year of influence – tap the power (on 19 May)!

This is the year influence shifts to center stage. Wherever I go people are talking about influence. Meanwhile companies are rapidly shifting their marketing resources to tap the power of influence. There are several primary drivers for the rise of influence: * The democratization of media, which gives everyone a channel to propagate theirs or […]


Changing gears – onto the future of influence and new ventures!

My readers will have seen a massive focus on Enterprise 2.0 in this blog for the last few months, as I have been preparing, promoting and running the Enterprise 2.0 Executive Forum in Sydney and Enterprise 2.0 Executive Briefing in Melbourne, and writing and publishing Implementing Enterprise 2.0, which is rapidly becoming the reference in […]


Twitter friend inflation, the dynamics of influence, and why shifts in reciprocity are changing the social media landscape

Anyone who uses Twitter will be deeply familiar with the issue of who you follow and who you follow back. As Twitter continues to gather traction, popular Twitterers are gathering followers at an increasing pace. If you’re on Twitter, by default you get an email whenever someone follows you, giving you the option of looking […]