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We continue our Influence research series, paving the way for in-depth insights and breaking new ground on the topic at Future of Influence Summit 2009 in San Francisco and Sydney. Duncan Watts is one of a handful of scientists instrumental in developing the study of networks as a key scientific discipline. He tells his story […]
Twitter has just announced the first of a series of changes to how retweeting is incorporated into the Twitter platform, called Project Retweet. This is significant in how influencers make content popular, one of the key themes of the upcoming Future of Influence Summit. Retweeting (forwarding someone else’s tweet to all of your followers) has […]
Awesome! Tara Hunt, renowned author of The Whuffie Factor, will be doing the opening keynote at Future of Influence Summit in San Francisco. Below is the video where I first saw Tara in action, speaking at the Web 2.0 Conference in April 2009 about The Whuffie Factor: The 5 Keys for Maxing Social Capital and […]
How many Twitter followers do you have? One of the reasons Twitter is important is that it is introducing the concept of assessing people’s degree of influence. A person’s number of Twitter followers is increasingly being taken as a proxy for their influence. If the only thing you know about someone is that they have […]
At Future of Influence Summit at the end of this month many of the most prominent people in the influence space will get their heads around where the space is going. Given what I’ve been seeing and hearing over just the last few months, it is clear that an important part of this is the […]
In the lead-up to Future of Influence Summit 2009, we will be pointing to some of the more interesting research into the influence space – there will be a wealth of insights coming up so keep posted even if you can’t make it to the event. Let’s start with one which is a little outside […]
Sponsored Tweets has just launched, providing a sophisticated pay per tweet system. Mashable has a detailed review of Sponsored Tweets, including how disclosure is handled. The Sponsored Tweets platform works by giving advertisers the ability to create campaigns and select, invite, and approve Twitterers of their choosing to participate in their sponsored campaigns. On the […]
Travis Murdock has a nice blog post: Who influences the influencers? (which, tellingly, I found from @louisgray on Twitter). Travis offers five tips: 1. Check who they are following on FriendFeed 2. Follow Influencer RSS reader feeds 3. Research Facebook events 4. Research ReTweets and @replies on Twitter 5. Follow the social brick road There […]
After three extremely successful years running the Future of Media Summit, held simultaneously in San Francisco Bay Area and Sydney, it is time to move on. This year the event, run by The Insight Exchange, will be titled Future of Influence Summit. This is because: INFLUENCE IS THE FUTURE OF MEDIA We have already begun […]
One of the most important applications of influence is in launching start-ups. This is often a make or break situation – you have a great opportunity to get attention (and on the back of that revenue) when you launch a new company. If it doesn’t work and you don’t get much attention at that point, […]
