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271 search results for: influence


Twitter’s Project Retweet will amplify how influence drives content

Twitter has just announced the first of a series of changes to how retweeting is incorporated into the Twitter platform, called Project Retweet. This is significant in how influencers make content popular, one of the key themes of the upcoming Future of Influence Summit. Retweeting (forwarding someone else’s tweet to all of your followers) has […]


Sponsored Tweets opens up the world of monetizing influence

Sponsored Tweets has just launched, providing a sophisticated pay per tweet system. Mashable has a detailed review of Sponsored Tweets, including how disclosure is handled. The Sponsored Tweets platform works by giving advertisers the ability to create campaigns and select, invite, and approve Twitterers of their choosing to participate in their sponsored campaigns. On the […]