Launch of Creating the Future of PR – shaping an exceptional future for the industry

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Advanced Human Technologies Group has just launched Creating the Future of PR, a publication that looks at how the Public Relations industry can create an exceptional future for itself and its clients in a fast-changing world.
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In my article Join Us in Creating the Future of PR I frame the context for the launch of the publication:

The fundamental capabilities of PR professionals are more relevant than ever in our intensely networked world. Arguably, PR should be at the center of the marketing universe, since it is better able than any other discipline to deal with a world driven by relationships, fueled by connectivity, social, mobile, and power shifting to the individual.

The big question is: will the PR industry seize the immense opportunity before it?

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Insights into the levers of innovation in 40 major cities globally

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The City Initiatives for Technology, Innovation and Entrepreneurship (CITIE), a joint venture of NESTA, Catapult, and Accenture, has just release a very interesting report on the drivers of innovation in major cities globally.

The CITIE Framework examines 9 different areas in which cities can support entrepreneurship and innovation, shown here:
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Jobs of the future: sports referees out, emotional designers in

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This morning I was interviewed on the national breakfast program Sunrise on the future of jobs, discussing a report that suggested 40% of jobs could be replaced by automation in the next 10-15 years.

Click on the image to see a video of the segment:
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In the segment I pointed to some of the broader trends shaping the future of work, as well as particular jobs that would be disappearing or growing.
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40-50% of jobs are at risk of being lost to automation, but where will they disappear fastest?

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The Committee for Economic Development for Australia (CEDA) today launched a landmark publication Australia’s Future Workforce?

It’s an excellent report, bringing together contributions from leading researchers from Australia and globally, looking at the exceptional challenges of the changing landscape of work, and some of the policy prescriptions that will help nations and their citizens to prosper.

One of the highlights of the report was an analysis of the likelihood of automation replacing jobs in Australia, adapting the methodology used by the Oxford Martin Institute in examining the risk of job losses in the US.

The Australian study looked at the likelihood of different job sectors being replaced by automation.

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Source: CEDA
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The real role of education is to teach us to play

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Earlier this year I gave the opening keynote at the annual thought leadership forum of Chartered Accountants Australia and New Zealand, with the conference this year titled “Future Proofing the Profession: Preparing Business Leaders and Finance Professionals for 2025”.

An interesting article titled The uncertain future of work reviewed some of the ideas presented by speakers at the event. On my session it reports:
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What people value in creating better lives: differences around the world

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The OECD has created a wonderful interactive visual map of the world, showing the Better Life Index – what people value most in their lives – in different countries around the world.

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Source: OECD

It is fascinating to see what people value the most around the world. When we look at cultural differences between countries, the simple question of what people value show deep differences, and strong insights into national identity.
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Six compelling reasons we should have driverless cars

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Yesterday morning I was interviewed on Channel 9 Mornings about driverless cars. You can view the segment by clicking on the image below.

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While daytime TV isn’t an ideal form to discuss all of the ins and outs of big issues, we did start to discuss some of the advantages of driverless cars. Some of these are:
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A taxonomy of branded content and its role in the future of media

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Immediately after my opening keynote on Creating the Future of News at INMA World Congress in New York last week was a very interesting plenary session from Neil Zuckerman of Boston Consulting Group (BCG) on branded content in the future of media, drawing on a recent multi-country study they have done. I had already emphasized the importance of branded content in my keynote, so it was a great segue into his detailed analysis.

Zuckerman began by running through the severe challenges for the news industry, going on to highlight branded content as the next source of growth for the industry. Below are a few slides from his excellent presenatation.

BCG sees branded content growing at a 21% rate over the next 5 years. I believe it is likely to grow faster than this.
Branded_content_BCG_1_500Source: Boston Consulting Group
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Cities reconfigured: How changing work, shopping, community, and transport will transform our collective lives

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One of our companies, Future Exploration Network, recently created a detailed report for a client delving into the most important shifts shaping the next decade and beyond.
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One of the themes was Cities Reconfigured. The section began:

Urbanisation has proved to be a dominant global force, shaping both developed and developing countries. We know cities are both spreading out and become denser at their centres, but radical shifts are now reshaping the structure and shape of cities. The rise of flexible, remote and freelance work and shifts where and how people shop and socialise are significantly changing travel patterns. The widespread deployment of data sensors is providing real-time insights into environmental, traffic and infrastructure conditions, enabling rapid response and a deeply-needed increase in urban efficiency.
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Using testable hypotheses to bring lean startup into the enterprise

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Last week I ran a brief workshop at the strategy offsite of a professional services organization, with their top 100 executives in attendance. They wanted to understand major business trends and the implications for both their own organization as well as the services that will be valuable for their clients.

In a highly interactive session I ran through major trends in technology, business, and society, went into depth on the lessons emerging from lean startups and crowd-based models, and then facilitated groups in generating high-potential ideas for new service lines and creating a high-performance organization.

While many of the concepts of lean startups feel quite foreign within many established organizations, a useful way to help shift thinking is to focus on the concept of ‘testable hypotheses’. This is central to how dynamic startups function, and can fairly readily be introduced into large organizations – and their clients – without seeming overly radical.

In introducing the idea into enterprise I have found it useful to frame testable hypotheses as 5 steps:
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