Designing content for the reality of multi-screen access: smartphone, tablet, PC, TV
The relatively recent rise of smartphones and tablets has changed how we use tech and how we consume news. However, while they have eroded usage of the long established interfaces of PCs, laptops, and TVs, they certainly haven’t supplanted them.
This has lead us to the dawning of new phase in which a large proportion of people in the developed world consume content and use applications across four different primary screens: smartphones, tablets, laptops and PCs, and TV (or more generally the primary large screen in the household).
Google is clearly interested in understanding how people use these four screens on their own and together, and has sponsored an interesting study The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, also embedded below.