Creating a Return on Investment (ROI) calculation for Enterprise 2.0 and internal social media

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A major challenge for organizations that are considering internal social media initiatives is that a business case including a financial justification is frequently required.

To be frank, I think ROI calculations for social initiatives are in most cases a waste of time, because so many of the benefits and costs are unknowable before the initiative. A leap of faith is required, after which calculations using real data can be done to help refine strategies.

However if the organization requires a financial case, then those seeing the opportunity need to do what they can to create the case.

Chapter 16 of my report Implementing Enterprise 2.0 is on Building a Business Case. One of the resources I provide in the chapter is a table to help make ROI calculations. All that is required is to put numbers against each of the value and cost items in the table below, where appropriate using a back-of-the-envelope calculation to support them. Not all of the items will be relevant, and you may find other items that are applicable, but it provides a good starting point to generating numbers that can be used in an ROI.
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Entrepreneurial migration: It’s not brain drain, it’s global network formation

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I was recently interviewed by ABC TV for a segment on Australian entrepreneurs moving overseas. My key message was that we absolutely shouldn’t see this as “brain drain”, but the formation of rich networks that are enormous enablers for the economy and entrepreneurial opportunities in the future. The same messages apply to any country, but Australia represents a great case study.

There has been massive attention in the Australian media lately about entrepreneurs who have moved to Silicon Valley. Among other programs, ABC’s Foreign Correspondent did a one-hour feature called The Revenge of the Nerds featuring the Aussie startup scene in the US, the Sydney Morning Herald has a video series on Digital Dreamers, and a long series of articles with titles like Brain drain: why young entrepreneurs leave home.

Even Bloomberg has weighed in with a segment titled Oz Tech Entrepreneurs Set-Up Shop in Silicon Valley, shown below.


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Disruptive innovation in professional services: the value in expertise

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The concept of disruptive innovation is now well-recognized in business. It was originally described by Clayton Christensen almost exclusively in terms of products – often technology-based – such as storage devices.

Disruptive innovation can happen in any industry, however it can need translation and interpretation for other domains such as services.

I recently I ran a presentation and interactive workshop on the future of professional services to kick off a law firm partner strategy offsite. Among the more specific challenges, opportunities, and responses that the professions face, I ran through some of the core principles that could disrupt their industry.

In fact a broad range of expertise-based industries are being subject to disruption, however with quite different dynamics than in product industries. The 3 key drivers of disruption of expertise are remote work, process automation, and artificial intelligence.

Four expertise-based services industries that are being disrupted are:
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Designing content for the reality of multi-screen access: smartphone, tablet, PC, TV

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The relatively recent rise of smartphones and tablets has changed how we use tech and how we consume news. However, while they have eroded usage of the long established interfaces of PCs, laptops, and TVs, they certainly haven’t supplanted them.

This has lead us to the dawning of new phase in which a large proportion of people in the developed world consume content and use applications across four different primary screens: smartphones, tablets, laptops and PCs, and TV (or more generally the primary large screen in the household).

Google is clearly interested in understanding how people use these four screens on their own and together, and has sponsored an interesting study The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, also embedded below.


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Prediction: Video-conferencing will help drive increased business travel

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Yesterday I gave the opening keynote at Global Business Travel Association Australia/NZ’s annual conference, on The Future of the Global Economy: The Opportunities.

My keynote focused on the major economic, technological, and social shifts under way and how they impact business travel and how it is managed in organizations.

Clearly a particularly pointed issue in the world of business travel today is the rise of video-conferencing, which many companies in recent years have latched onto as a substitute for travel, largely for cost-saving.
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Research on the declining credibility of established news organizations – this creates opportunities for new ones

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Pew Research Center has just released the latest results in an study that has been running since 1983 on the credibility of US news organizations under the title Further Decline in Credibility Ratings for Most News Organizations. Some of the data is shown below.


Source: Pew Research Center for the People & The Press
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Launch of We’re Looking For Talent – the foundation of a crowd business model

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We have just launched our new recruitment site We’re Looking For Talent.

Crowd business models are a major theme for us in our publishing and events. They are also at the heart of the AHT Group business model. As we build our businesses we want to see how far we can take the use of distributed work.

We currently tap work and talent on a wide variety of crowdsourcing sites, but we have reached the stage of creating our own platform in finding the best people to work with.

The principles for how we seek to attract talent are described in detail on the page Why Work For Us?, which is the best place to read about what we are doing, however I’ve provided a brief summary below.
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Insights into the evolution of Klout’s algorithm

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The rise of the reputation economy is one of the most important trends of our time. As such, like it or hate it, Klout’s role as probably the most prominent influence engine today means it is useful to track its structure and mechanisms.

Klout today unveiled a major change to its algorithm and scores. Here are some thoughts on the changes.
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The importance of entrepreneurial organizations: lessons from global comparisons of company age

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Last week I ran a workshop for the global leadership of the growth companies division of a major professional services firm.

The Economist had just run a leader on Europe’s chronic failure to encourage ambitious entrepreneurs, including some interesting data comparing the age of leading European and American companies.

I dug into the original data from think-tank Bruegel in their excellent report The Demographics of Global Corporate Champions to create the following chart. It shows when companies in the FT500 (as of 31 December 2007) were founded, shown by geographic region.


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Beware: A330 laptop power won’t power a laptop

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I went to Thailand this week to run a session on the future of business for a senior partner offsite of a global professional services firm.

I have had a whole series of deadlines (fortunately easing a fraction now) so had to work the whole 8 1/2 hour flight to Bangkok. I was flying Qantas business class in an A330, so I plugged in my Dell XPS 15Z laptop and it appeared to be working. Somewhat later I noticed that I was in fact running on battery power.

Neither my outlet power nor that of my neighbor appeared to be working at all. When the crew helped me try the laptop in a vacant seat’s outlet, and even the central outlet at the front of the plane, the circuit cut out. While I had some battery power remaining it ran out well before we arrived.
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