The focus of big data should be creating value FOR customers
Big Data is one of the hottest trends at the moment, as shown in this Google Trends chart below.
However much of the big data discussion is about how to market better to customers, gathering data ABOUT them so companies can sell more to them.
This seems to me to be the wrong way to think about it. Big data should be used to CREATE VALUE FOR CUSTOMERS. From that good things will flow to everyone, including of course attracting the most customers.
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