Proximity dating is HOT!

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I’ve just been involved in a media campaign to promote Living Networks in Australia. It is fascinating to see what topics get taken up. My press release for mainstream media was titled “Living in Zero Degrees of Separation”, and mentioned many of the social implications of a hyper-connected world. Almost every TV and radio interview I’ve had has honed in on the idea of “proximity dating”, that I cover in Chapter 2. This is a location-based service for mobile/ cell phone users. You program in your profile and that of the person you’d like to meet, and when you’re within say 200m of someone with a matching profile your phones alert you. You can then speak, exchange photos, or even videoconference, and decide if you want to meet immediately in a local coffee shop. This is currently happening in Japan and Iceland. A similar “buddy finder” service can show a map with the locations of your friends, so you can see who’s nearby if you want to grab lunch or coffee. Japan’s Imahima is providing the enabling software to mobile providers in Japan, Switzerland, and other countries.

After having done quite a few interviews in Australia on this and the broader themes of Living Networks, yesterday Sydney’s Daily Telegraph published an article on proximity dating based on an interview with me. The rest of the media pounced on it, I’ve done several radio interviews off the back of it, and the story even appeared on the late news on national television. Both Telstra and Hutchison – which is about to launch 3G here – have got good mileage out of this, even though they’re just responding to media queries based on my press release, so they’re realizing the level of latent interest out there. All of this illustrates part of my thesis that technology has the potential to bring people together, rather than isolate us, and that these are the services that people will take up and use, not the much-vaunted idea of receiving a McDonald’s discount voucher on your cell phone as you walk by.

Let me know if you’d like to see the press release – I’ll stick it up on this website soon.

The changing world of librarians

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I’m at the Information Online conference in Sydney, where I gave a keynote this morning. The conference is primarily populated by librarians. In sitting in on some of the sessions and speaking to attendees, one of the interesting dynamics emerging is how the democratization of information searching – through Google and more – means librarians must shift up in how they add value. Many spend much of their time using specialist databases (with 110 exhibitors pusing their wares here), and clearly can play an important role in finding, filtering, and customising information, but they find it difficult to sell their importance to their senior business or government bosses.

Layoffs are rife in business libraries and information centers, with these kinds of services easy targets in cost-cutting. One of my key messages to this community was how they can and must contribute to creating a global information architecture that enables collaborative filtering. The vast majority of Internet users only look, and don’t contribute. If information professionals and others can make it easy for people to input what they find valuable, and for others to tap into that consolidated input, this will help support the emergence of the “global brain” in which we can draw on each others’ perspectives, rather than face the information jungle alone. Blogs are critical in the creation of this infrastructure. The simple act of providing a link changes the shape of the Internet, influences Google and Blogdex results, and allows others to find more easily what you think is worthwhile. We all must participate, not just observe.

Preserving the end-to-end networks

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Living Networks is about leadership in the networks. Lawrence Lessig is one of the true leaders today in realizing the true potential of the networks for all of us. In this article in the FT he gives a brief view of the underlying “end-to-end” architecture of the Internet, and why it must be preserved. He goes into this issue in far more depth in his book The Future of Ideas, a rich and marvellous exploration of how the architecture of the networks – in the broadest sense – will determine our ability to create by building on each others’ ideas. This is a good place to give another plug for Lessig’s fantastic Creative Commons project, which gives people access to customized licenses. It is the fluidity of intellectual property in all forms which will determine how fast innovation moves. Creative Commons specifically creates far more flexibility and fluidity in what is now a far-too-rigid intellectual property landscape