The music recognition service Shazam will branch out into new domains, said CEO Rich Riley at Mobile World Congress in Barcelona today.
Reuters reports:
The next phase of development will be to enable phone users to Shazam actual objects, said Riley, such as a cereal packet in the grocery store to get more nutritional information or a DVD case at home to buy the movie soundtrack.
The capability is not new, with services such as Amazon Firefly allowing users to identify objects and buy them on Amazon, and Slyce identifying objects within a store for lookup and purchase. However Shazam’s excellent and long-standing service suggests they will execute well on object recognition and take the domain further.
There are massive implications for both retail and product design.
Design
A couple of years ago, anticipating this development, I wrote about the idea of “Shoezam“, that could recognize and order shoes on the street. I wrote:
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