Let’s turn wants into wows. Let’s make the desire of individuals and companies to stand out and change the world a reality. Let’s prepare now for an extraordinary future.
These themes were explored by leading futurist Ross Dawson in his keynote at the 2016 Ericsson Services Forum in Mumbai. Dawson’s talk related to the event theme of “Turning Wants into Wows” by discussing how organizations can create value in a connected world through harnessing the power of networks, consumer expectations, integrated systems, and unique branding. The full keynote is shown in the video below.
Here are four key insights drawn from Dawson’s keynote at the forum.