Service marketplaces are now offering managed crowdsourcing designed for the enterprise, providing access to a pre-selected crowd through a private web-based interface. One of the over-arching themes of crowdsourcing is its slow march towards the mainstream. One aspect of this is penetration into the larger enterprise, with crowdsourcing a technique embedded into key business processes. […]
Crowdsourced search engine marketing company defunct after $17m in funding. Last week Trada, the first major search engine marketing company to use a crowdsourced model, announced it had ceased operations. A note from CEO Matt Harada on the Trada website announced that unpaid creditors “have instructed us to cease operations of the Trada marketplace” and was now […]
Platforms where employees give anonymous feedback on organisations provide valuable insight. If you have gone for a job interview or been trying to decide whether to apply for a position, you may have used a website where employees give anonymous feedback about what it’s really like to work at a company. Websites such as Glassdoor, Careerbliss and Vault allow employees […]
Global companies are using mobile technology to gather feedback from supply chain workers in order to improve working conditions. Mobile technology is opening up exciting new opportunities for organisations to gather feedback and opinions from internal crowds, particularly employees who work in factories, warehouses and retail units. Previously this section of the workforce has been […]
Service marketplaces like Elance-oDesk and Freelancer are well placed to experience growth in 2015. In recent years major service marketplaces such as Freelancer and Elance-oDesk have experienced exponential growth across key metrics such as the total value and volume of jobs completed and the number of registered providers. The success of these platforms has helped facilitate the rise of […]
Local service marketplaces have flourished in recent years, but the evolution of some of the key players show there are significant challenges. One of the most fascinating developments we have observed in the Crowdsourcing Landscape over the past two years is the explosion in local service marketplaces. These sites allow individuals to outsource small personal tasks and […]
Crowdsourcing patent research is a fascinating example of how a crowdsourced business model can start to influence the mainstream, and transform the way things are done. Crowdsourcing is changing the patent and intellectual property industry. The way it has evolved gives an interesting glimpse into how crowdsourcing is infiltrating different business sectors. The research involved […]
A number of companies are experimenting with internal crowdfunding. This has the potential to be a successful way to spark innovation and evaluate employee-generated ideas. Given the attention that crowdfunding and Kickstarter have had in the media over the past two years, it is surprising that more large enterprises have not experimented with crowdfunding internally […]
Crowdtesting is a successful area of the crowsourcing landscape that provides great value. Crowdtesting involves a distributed crowd carrying out user testing for software development and IT projects, usually across a hosted platform. It has grown into an accepted model in mainstream business, used by both large enterprises and smaller companies. It’s still a fast-growing […]
