I was interviewed this morning on Sky Business Tech Report. Some of the things we discussed in the interview are:
* How social media such as Facebook, Twitter, YouTube and many others change how companies engage with customers, become more efficient, and being competitive.
The Age today has an interesting article titled Outsourcing on steroids that looks at the array of online technologies that are enabling the outsourcing of small tasks and the crowdsourcing of design, innovation, and other key business functions.
I’ve noticed that in just the last few weeks mainstream media coverage of online service exchanges and crowdsourcing tools is picking up. As the article in the The Age concludes, “it’s certain crowd sourcing is a key business trend for the future”. The
The article quotes me in two different sections:
Although odesk and similar sites such as elance.com are known for being a meeting place where businesses can access very low cost services, crowd sourcing is not just about finding the cheapest service provider possible.
Futurist Ross Dawson says: “Online services exchanges are places where anyone anywhere can get people to perform services; it’s about the development of a global talent economy. Some services are commoditised – you might want someone to count the number of tennis balls in a photo for the lowest price possible. But they also allow you to find the best person for the job and price isn’t always the primary factor why you hire someone, sometimes it’s more about finding talented people. I use odesk and the last person I hired wasn’t in Egypt or Latvia he was in New York.”
This idea of how best to tap the most talented – rather than the cheapest – professionals in the global market is the subject of my next book. I’ll be writing a lot more about this on my blog.
Later in the article:
And one more! …continuing our series of translations of Social Media Strategy Framework, today we are launching the Korean edition.
See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages.
Click on image to download pdf
Please share this with any Korean speakers who would be interested.
Also be sure to let me know if you can suggest any improvements to the translation.
Last week I gave the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul. Here are my slides for my keynote on the Future of Interactive Marketing.
It was a fantastic event, the fourth annual IPZ conference organized by Günseli Özen Ocako?lu and Hakan Senbir of Marketing & Management Institute, which publishes a range of leading magazines including Marketing Türkiye.
In preparing for my keynote and during my visit I discovered many fascinating things I did not know about the Turkish online market. It is in fact one of the hottest and fastest-growing Internet markets in the world.
As it happens I have a very deep interest in language-defined online markets, such as Japanese, Chinese, French, Portuguese, Italian, and Korean. Each of these markets – some within national borders and others spanning countries – has very different characteristics across all facets including which types of social media are used, which are dominant players, and the most successful business models. I have written about this before in the context of blogging languages and global media strategies, and will be doing further analysis of country markets soon.
Here are five facts that illustrate how exciting the Turkish online market is.
1. Turkey is the third largest country in the world on Facebook
Source: CheckFacebook
Coming from almost nothing two years ago, Turkey now has close to 14 million Facebook users, overtaking France and Canada earlier this year to be the third largest country on Facebook after the US and UK. Facebook does not dominate social networking in other high population countries such as Brazil, Russia and Japan, so Turkey with a population of 72 million and a very rapid uptake of online services ranks close to the top of the list.
Given the extreme popularity of our Social Media Strategy Framework, we decided to translate it into other languages. The translations have been serialized on my blog over the last couple of weeks, and here they are compiled into a single post.
[UPDATE:] Korean has been added – now 12 languages!
Social Media Strategy Framework in 12 languages
(scroll down for frameworks and links to the full post)
English – Social Media Strategy Framework
Chinese – 社交媒体战略框架
Dutch – Sociale Media Strategie Kader
French – Plan Stratégique des médias sociaux
German – Social Media strategische Rahmenrichtlinien
Italian – Schema della strategia relativa ai mezzi di comunicazione sociale
Japanese – ソーシャルメディア戦略構造
Korean – 소셜미디어 전략 프레임워크
Portuguese – Modelo Estratégico das Mídias Sociais
Russian – Структура стратегии в социальных медиа
Spanish – Encuadre de Estrategia de Medios Sociales
Turkish – Sosyal Medya Strateji Çerçevesi
English – Social Media Strategy Framework
Continuing our series of translations of Social Media Strategy Framework, today we are launching the French edition.
See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages.
Click on image to download pdf
Please share this with any French speakers who would be interested.
Also be sure to let me know if you can suggest any improvements to the translation.
NOTA: Puisque j’ai vecu 13 ans a Geneve quand j’etais petit je parle Francais courrament, mais comme vous voyez je ne l’ecrit pas bien et j’ai jamais appris a faire les accents sur un clavier, donc je n’ai pas fais la traduction moi-meme :-).
Continuing our series of translations of Social Media Strategy Framework, today is Japanese.
See the original post for the full overview of the Social Media Strategy Framework in English and list of translations.
Click on image to download pdf
Please share this with any Japanese speakers.
Also be sure to let me know if you can suggest any improvements to the translation.
Continuing our series of translations of Social Media Strategy Framework, today we are launching the Portuguese edition.
See the original post for the full overview of the Social Media Strategy Framework in English.
Click on image to download pdf
Please share this with any Portuguese speakers who would be interested.
Also be sure to let me know if you can suggest any improvements to the translation.
A couple of years ago Deloitte tempted John Hagel away from independent consulting to co-chair a new think-tank, now called the Deloitte Center for the Edge. I have been a long-time fan of John’s work, and find many parallels with my own path and research.
The Center recently released its first major study, the Shift Index, which was accompanied by an article in the July-August issue of Harvard Business Review, titled The Big Shift: Measuring the Forces of Change.
When the Shift Index was first announced, I was immediately drawn to look more closely because of its first key finding:
The performance gap between winners and losers has increased over time, with the “winners” barely maintaining previous performance levels, while the losers experience rapid deterioration in performance.
This matches exactly one of the main messages I have been preaching since the beginning of the recession, for example in my keynotes at the MegaTrends conference in Abu Dhabi and my TEDx presentation in San Francisco on Future of the Enterprise: this is a time of increasing divergence in organizational performance, and adopting new strategies and activities is essential to avoid rapid erosion in competitiveness.
Continuing our series of translations of Social Media Strategy Framework, today is Dutch.
See the original post for the full overview of the Social Media Strategy Framework in English.
Click on image to download pdf
Please share this with any Dutch speakers who would be interested.
Also be sure to let me know if you can suggest any improvements to the translation.
