Why luxury defines our society and what to expect in 2012

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There are many themes and ideas threaded through our rich and complex times, so when I choose concepts to represent the heart of the year ahead, there is a lot to sort through and select. There were many dozens of ideas competing for the 12 themes I chose to represent what awaits us in 2012 (see slides below).

One of the most important themes of today that made the cut is ‘The New Luxury’ (Theme 8). I thought it would be worth expanding a little on what I wrote in the 2012 Themes on why this is important and what is unfolding in this space, following up on my post earlier this year on How is the culture of luxury changing?

2012: 12 Themes – What to expect in the year ahead

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How to make money from crowdsourcing: A framework for Crowd Business Models

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I think one of the most valuable aspects of our newly-launched book Getting Results From Crowds is the analysis of Crowd Business Models. While crowdsourcing is clearly a fantastic way for organizations large and small to get access to unparalleled resources and scale their operations, it is also increasingly central to many companies’ business models.

We have created a framework that identifies 7 fundamental crowd business models (plus non-profits), and done an analysis of the monetization mechanisms and success factors behind each one. These provide a broader framework for the 22 categories in version 2 of our Crowdsourcing Landscape.

The Crowd Business Models framework below aggregates these categories. Further details are provided in Chapter 22 of the book on Crowd Business Models. We have chosen to make all of these resources freely available, as we hope they will be useful for those building businesses that are relevant today. Go to the Getting Results From Crowds website for more free chapters and other resources.


Click on the image to download the complete framework as pdf
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Making social media happen in government: case study of NSW Department of Education

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I’m at the launch meeting of the social media community of practice set up by Institute of Public Administration NSW (IPAA).

Earlier this year I gave the opening keynote on The Transformation of Government at IPAA’s annual conference, where I was encouraged to see the interest and appetite for new and more open approaches to government here. 

At the conference I wrote about the case study of Queensland Police, which is a great example of government bodies creating value through social media.

At today’s event Tracey Sen of the NSW Department of Education & Training (DET), which has 110,000 employees, presented on the Department’s social media initiatives. Here are a few live notes from the event. 
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Sunrise: What to expect in 2012: transformation, social media divide, crowd work

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This morning I appeared on the Australian national breakfast TV program Sunrise in their ‘Ask an Expert’ segment, talking about the year ahead. Here is the 4 minute clip.

In the brief segment I draw on a number of the 12 Themes for 2012 I recently released. The key topics we discussed were:
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Will your privacy completely vanish? It depends how we use facial recognition

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We recently launched our 12 Themes for 2012, shown below, in which the third of the 12 themes is ‘Privacy vanishes’.

2012: 12 Themes

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One of the drivers of privacy vanishing is the rise of facial recognition. As the 2012 themes document notes, while Facebook has prominently launched its facial recognition technology, Apple and Google have facial recognition capabilities that they have not yet launched. The landscape is now changing.
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The realities of intellectual property and crowdsourcing: don’t hold on too tight

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When you talk about crowdsourcing, consistently one of the first objections you hear is worries about losing valuable ideas and intellectual property to unscrupulous overseas contractors.

Our new book Getting Results From Crowds is designed to help people get the most value from crowdsourcing. Part of doing that is giving perspective on the challenges and opportunities of using crowds. In Chapter 4 on When to use crowds, embedded below, one of several free chapters available from book, we discuss Intellectual property and confidentiality and provide a ‘reality check’ on IP protection – see pages 24-25.

Getting Results From Crowds: Chapter 4 – When To Use Crowds
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Apologies! The rossdawson.com contact form has been down since late October

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Not a good start to the day. Through a potential client following up on the phone and email after having not received a response to a message on the RossDawson.com contact form, I discovered that it has not been working since the end of October.

It is now working again. So if you have tried to contact me on the form over the last six weeks, could I ask you to get in touch again?

Very sorry! :-(

Launching my new book today! Getting Results From Crowds

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Today we are launching my new book Getting Results From Crowds: The definitive guide to using crowdsourcing to grow your business!

This has been, in all, many years in the planning and making, and I’m extremely happy with how it has come out. It is definitely my most useful book, and while it’s hard to compare it with my other books as it has a distinct purpose and design, it is in some ways my best work.

I’ve believed in, followed, and worked with crowds for over a decade. My 2002 book Living Networks had many examples of what we currently call crowdsourcing, including being the first of many business books to describe the Goldcorp challenge, and mentions of Elance, InnoCentive, and Procter & Gamble’s Connect & Develop program, before any were well-known.

Today much of my work is around the future of work and future of organizations. The most powerful single force shaping work and organizations is the rise of distributed work, often drawing on crowds. I have used crowdsourcing platforms extensively for the last decade, and studied and learned how to get the best results from these. Our group business model is centered on the effective use of crowds.

The Getting Results From Crowds book website has a whole stack of resources, including:
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Many sensors + Imagination = The Internet of Things

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Last week I gave a keynote at the National Broadband Network – what’s in it for me? conference in Bunbury, Western Australia, a town 2 hours south of Perth, the most geographically isolated city in the world. Not surprisingly the hunger for broadband in the region is enormous – you could feel it in the room.

My keynote on The Killer Apps of Connectivity roamed through through some of the killer apps of massive broadband, including work, health, education, media, and new business models. I also spoke about ‘Everything’, in which connectivity is applied to virtually everything around us.


Image source: Application of Cloud Computing to Agriculture and Prospects in Other Fields

One of the domains that is very relevant to the South West region where the conference was held is agriculture. The image above shows the dynamics of a study sponsored by Fujitsu that used rich sensor data to improve practices and yields in rice farming in Japan, while rich sensor data has also been used in wine making, where grapes are highly sensitive to temperature and humidity differences and changes.
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Tech-savvy children are driving the future of education

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Last week I participated in and spoke at an Education Roundtable organized by Telstra, which brought together a small group of very senior executives in all layers of education in Australia. In the same way that I have been drawn into discussions on the future of government over the last 18 months, I am finding myself increasingly frequently asked to engage with decision-makers on the future of education.

There is much I want to share from my presentation and the fantastic discussion at the Roundtable, but for now I’d just like to point to the excellent Telstra White Paper launched at the event, titled Personalised Learning. The White Paper itself is the outcome of an Education Roundtable held a year earlier, and interviews with a variety of Australian senior educators and government officials.

The White Paper’s Executive Summary makes five points, in summary:
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