For those who love rich data on the world of media and telecoms, the release of a report by UK telecommunications regulator Ofcom is always a cause for celebration.
Last year I covered some of Ofcom’s report on key trends on communication and media usage. Here I will excerpt a few of the highlights from today’s Ofcom International Communications Market Report 2011, which focuses on country comparative data. There is an absolute wealth of information in the report. The data below is a small selection that I found particularly noteworthy, with some brief comments.
Global telecoms sector revenue has flattened considerably, with just 2.2% growth last year, brought down by performance in major markets. Interestingly television revenue continues to increase at a healthy pace beyond GDP growth.
USA followed by Australia and Japan are the countries that generate the greatest revenue per capita, considerably higher than Western European countries.
The countries with the highest proportion of newspaper advertising revenue are Ireland, Sweden, India, Germany, China. There are quite distinct dynamics at play in each country to make the newspaper industry (for now) so strong. UK followed by Northern Europe leads in the share of Internet advertising revenue, though China comes in at a very strong 13% (I question this figure) and Russia at 12%.
British lead in accessing newspaper sites on mobile, even ahead of Japan. India ranks a very strong fifth, showing how strong mobile data uptake is in the country. Tablet usage is high across North America, UK, and Australia, in some cases one third to a half of mobile usage and no doubt rapidly rising.
Japan of course is the leader in 3G uptake, covering almost all mobile phones. Sweden, Spain, and Australia rank next, off fairly low bases five years earlier. USA has had strong uptake lately to be catching up. Some European countries that were stronger five years ago have not grown their 3G base as fast as others.
Source of all images: Ofcom