Within the Enterprise 2.0 Implementation Framework above, governance is an absolutely critical and central issue, as I have written about many times before. I have included the chapter on governance because it is so central both to implementing Enterprise 2.0, and to generating business value in a fast-paced environment. Change entails risk and opportunity – governance provides a structure to enable this.
Chapter 4 on Key Risks and Benefits , also available as a free download, examines the risks and benefits that must be considered in the governance process.
The Governance chapter contains:
* Conceptual illustration of social networks in the enterprise (see as a standalone image)
The Influence Landscape framework is launched in a Beta version that will be refined and developed over time, as influence is now one of our major research and content directions.
Tomorrow 19 May The Insight Exchange runs The Power of Influence luncheon in Sydney, which will cover how to create value in the emerging influence landscape. We are also preparing our landmark Future of Influence Summit (evolving out of the Future of Media Summit), due 1 September – details very soon!
A few quick comments on the framework:
DRIVING FORCES:
A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing.
In the diagram below the green circles indicate the companies have been acquired, while a red cross shows the company has joined the dead-pool. (This was a quick review so I may have missed things – let me know if so.)
If you compare this with the review of the companies in probably the most famous overview of Web 2.0 logos and companies below, my list seems to have been quite a lot more successful, I suppose since I was selecting these as representing a particular aspect of value creation rather than being randomly selected.
[UPDATE:] I’ve just worked out that this means 32.7% of the companies in our list have been acquired in the last two years, which is pretty significant turnover.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-17 00:42:142009-05-17 00:42:14Rapid turnover in the Web 2.0 space - the best get acquired
It provides a great overview of where the events industry is heading, with some excellent insights from Beth and the other panelists, particularly on the specific things that The Insight Exchange will be doing to push the boundaries on the industry, making events that are far more valuable to participants than traditional models.
In particular there was a great discussion on the role of blogging and Twittering at events. This is something that event organizers must understand and work with effectively to add value to conferences. Beth also spoke about the role of online community building before, during and after events. This is about combining the rich value of face-to-face interaction with the potential of online discussions.
If you want to experience real innovation and value-creation in events, attend The Insight Exchange’s inaugural event, The Power of Influence luncheon, in Sydney next Tuesday!
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-13 21:46:202009-05-13 21:46:20ABC Radio National: Beth Etling on the future of conferences - where is it going?
Tomorrow I am doing the closing keynote for the CPA Week Conference in Perth, on the topic of The Future of Global Business: Implications and Opportunities.
The slides from my presentation are here – as always these are intended for people who are attending my session as they are not designed to be meaningful on their own.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-13 02:21:382009-05-13 02:21:38Keynote: Future of Global Business - Implications and Opportunities
I wrote the article below for Tech Marketing magazine. It is intended as a quick guide for marketers who are looking to engage with social media.
It is now impossible to ignore the power and reach of social media. Yet the rules of engagement are very different to traditional marketing and PR. Here are a few guidelines to how to tap the power of social media without stumbling into the many pitfalls:
1. Participate and play
The only way to understand social media is to participate. Don’t just open Facebook and Twitter accounts. You need to play extensively with a wide variety of tools and discover how they are being used. If you think you don’t have time, think how much time you’ll have if you cannot work effectively in a world increasingly driven by social media.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-11 20:44:202009-05-11 20:44:20Tapping the power of Social Media: 6 steps for marketers
This is the year influence shifts to center stage. Wherever I go people are talking about influence. Meanwhile companies are rapidly shifting their marketing resources to tap the power of influence.
There are several primary drivers for the rise of influence:
* The democratization of media, which gives everyone a channel to propagate theirs or others’ opinions.
* Peer trust, which places far greater faith in individuals than corporate advertising and marketing.
* The ongoing fragmentation of mass media, which takes away the power of traditional marketing channels.
* The aggregation of social media, which gives a far stronger voice to the many individual conversations.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-10 19:05:052009-05-10 19:05:052009 is the year of influence – tap the power (on 19 May)!
At last!!! It is literally over five years now that I have been wanting to revamp the website for my core company Advanced Human Technologies. In the meantime we have created many new websites, but the size of the task of reworking my original website, combined with the reality of an always-overfull list of pressing priorities, meant that it never quite made it to the top of the agenda. Click on the image to see the new website.
In short, it was a great event, with close to 80 very interesting people in attendance, and excellent energy during the presentations and ensuing conversation over drinks.
I won’t replicate the fantastic write up of the event by Andrew Mager on ZDNet’s The Web Life blog – check it out for a great overview of the proceedings and some of the ideas that flowed through the evening.
A video of my presentation was taken – I hope to post it up here soon.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-07 22:55:072009-05-07 22:55:07Quick review of TEDxAdvance on Future of the Enterprise
May is going to be a very busy month for me – lots of interesting things on. In a few hours I fly to San Francisco where among other things I will be presenting at the Future of the Enterprise TEDxAdvance event and generating momentum for our Future of Influence Summit to be held August 31.
The following week is a packed week in Sydney, including launching The Insight Exchange Lunch Series with The Power of Influence on 19 May, which promises to be a very exciting event, and the keynote at Information Technology in Aged Care conference.
At the end of that week I fly to Abu Dhabi to do the closing keynote at the MegaTrends conference, with Paul Krugman doing the honors for the opening keynote. My speech will take similar themes on opportunities in the global economy in the next months and years, tailored to a Gulf States audience.
A lot happening in between all this – announcements coming soon.
And my second child is due on 13 June (!), so there will be a slowdown from travel for a bit, though we’re planning to all go to Fiji or somewhere equally nice for a bit of a relax a few weeks after… It’s quite a year!
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-03 16:47:582009-05-03 16:47:58A busy May and even more exciting June…
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Implementing Enterprise 2.0: Free Chapter 7 – Governance
By Ross DawsonContinuing our series of free chapters from Implementing Enterprise 2.0, here is Chapter 7 on Governance. For full details on the report and all the sample chapters go to the Implementing Enterprise 2.0 website.
Within the Enterprise 2.0 Implementation Framework above, governance is an absolutely critical and central issue, as I have written about many times before. I have included the chapter on governance because it is so central both to implementing Enterprise 2.0, and to generating business value in a fast-paced environment. Change entails risk and opportunity – governance provides a structure to enable this.
Chapter 4 on Key Risks and Benefits , also available as a free download, examines the risks and benefits that must be considered in the governance process.
The Governance chapter contains:
* Conceptual illustration of social networks in the enterprise (see as a standalone image)
* The importance of the governance
* Six steps in a typical governance process
* Worksheet on stakeholder interests
* Professional service firm case study
You can also just download the pdf of Chapter 7.
Implementing Enterprise 2.0: Chapter 7 – Governance
Launch of the Influence Landscape framework (Beta)
By Ross DawsonToday we launch our Influence Landscape framework! Click on the image to download the pdf.
This continues our tradition of creating frameworks to elucidate where things are going, including extremely popular visuals such as Future of Media Strategic Framework, Future of the Media Lifecycle, Enterprise 2.0 Implementation Framework and many more.
The Influence Landscape framework is launched in a Beta version that will be refined and developed over time, as influence is now one of our major research and content directions.
Tomorrow 19 May The Insight Exchange runs The Power of Influence luncheon in Sydney, which will cover how to create value in the emerging influence landscape. We are also preparing our landmark Future of Influence Summit (evolving out of the Future of Media Summit), due 1 September – details very soon!
A few quick comments on the framework:
DRIVING FORCES:
A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing.
Read more →
Rapid turnover in the Web 2.0 space – the best get acquired
By Ross DawsonA review of what had happened to the Web 2.0 poster-children prompted me to review what had happened to the companies featured in my Web 2.0 Landscape dating from May 2007. This was one of the elements of our Web 2.0 Framework which has now been downloaded over 150,000 times.
In the diagram below the green circles indicate the companies have been acquired, while a red cross shows the company has joined the dead-pool. (This was a quick review so I may have missed things – let me know if so.)
If you compare this with the review of the companies in probably the most famous overview of Web 2.0 logos and companies below, my list seems to have been quite a lot more successful, I suppose since I was selecting these as representing a particular aspect of value creation rather than being randomly selected.
[UPDATE:] I’ve just worked out that this means 32.7% of the companies in our list have been acquired in the last two years, which is pretty significant turnover.
Read more →
ABC Radio National: Beth Etling on the future of conferences – where is it going?
By Ross DawsonYesterday ABC Radio National’s Future Tense program did a special feature on the future of conferences.
Beth Etling, CEO of The Insight Exchange, was one of the three panelists interviewed, along with Matt Moore of Innotecture and Katie Chatfield of Jack Morton Worldwide.
You can listen to the future of conference program here as a podcast.
It provides a great overview of where the events industry is heading, with some excellent insights from Beth and the other panelists, particularly on the specific things that The Insight Exchange will be doing to push the boundaries on the industry, making events that are far more valuable to participants than traditional models.
In particular there was a great discussion on the role of blogging and Twittering at events. This is something that event organizers must understand and work with effectively to add value to conferences. Beth also spoke about the role of online community building before, during and after events. This is about combining the rich value of face-to-face interaction with the potential of online discussions.
If you want to experience real innovation and value-creation in events, attend The Insight Exchange’s inaugural event, The Power of Influence luncheon, in Sydney next Tuesday!
Keynote: Future of Global Business – Implications and Opportunities
By Ross DawsonTomorrow I am doing the closing keynote for the CPA Week Conference in Perth, on the topic of The Future of Global Business: Implications and Opportunities.
The slides from my presentation are here – as always these are intended for people who are attending my session as they are not designed to be meaningful on their own.
I’ll write a few additional thoughts on my speech topic soon – on the run right now.
An overview of my keynote is here .
Tapping the power of Social Media: 6 steps for marketers
By Ross DawsonI wrote the article below for Tech Marketing magazine. It is intended as a quick guide for marketers who are looking to engage with social media.
It is now impossible to ignore the power and reach of social media. Yet the rules of engagement are very different to traditional marketing and PR. Here are a few guidelines to how to tap the power of social media without stumbling into the many pitfalls:
1. Participate and play
The only way to understand social media is to participate. Don’t just open Facebook and Twitter accounts. You need to play extensively with a wide variety of tools and discover how they are being used. If you think you don’t have time, think how much time you’ll have if you cannot work effectively in a world increasingly driven by social media.
Read more →
2009 is the year of influence – tap the power (on 19 May)!
By Ross DawsonThis is the year influence shifts to center stage. Wherever I go people are talking about influence. Meanwhile companies are rapidly shifting their marketing resources to tap the power of influence.
There are several primary drivers for the rise of influence:
* The democratization of media, which gives everyone a channel to propagate theirs or others’ opinions.
* Peer trust, which places far greater faith in individuals than corporate advertising and marketing.
* The ongoing fragmentation of mass media, which takes away the power of traditional marketing channels.
* The aggregation of social media, which gives a far stronger voice to the many individual conversations.
Read more →
(Finally!) Relaunching Advanced Human Technologies
By Ross DawsonAt last!!! It is literally over five years now that I have been wanting to revamp the website for my core company Advanced Human Technologies. In the meantime we have created many new websites, but the size of the task of reworking my original website, combined with the reality of an always-overfull list of pressing priorities, meant that it never quite made it to the top of the agenda. Click on the image to see the new website.
Read more →
Quick review of TEDxAdvance on Future of the Enterprise
By Ross DawsonOn Tuesday I spoke at the TEDxAdvance event in San Francisco on Future of the Enterprise.
Photo credit: Andrew Mager, magerleagues
In short, it was a great event, with close to 80 very interesting people in attendance, and excellent energy during the presentations and ensuing conversation over drinks.
I won’t replicate the fantastic write up of the event by Andrew Mager on ZDNet’s The Web Life blog – check it out for a great overview of the proceedings and some of the ideas that flowed through the evening.
A video of my presentation was taken – I hope to post it up here soon.
A busy May and even more exciting June…
By Ross DawsonMay is going to be a very busy month for me – lots of interesting things on. In a few hours I fly to San Francisco where among other things I will be presenting at the Future of the Enterprise TEDxAdvance event and generating momentum for our Future of Influence Summit to be held August 31.
Next week I will be in Perth to do the keynote at CPA Week on The Future of Global Business: Implications and Opportunities, a speaking topic which I am experiencing a lot of demand for at the moment.
The following week is a packed week in Sydney, including launching The Insight Exchange Lunch Series with The Power of Influence on 19 May, which promises to be a very exciting event, and the keynote at Information Technology in Aged Care conference.
At the end of that week I fly to Abu Dhabi to do the closing keynote at the MegaTrends conference, with Paul Krugman doing the honors for the opening keynote. My speech will take similar themes on opportunities in the global economy in the next months and years, tailored to a Gulf States audience.
A lot happening in between all this – announcements coming soon.
And my second child is due on 13 June (!), so there will be a slowdown from travel for a bit, though we’re planning to all go to Fiji or somewhere equally nice for a bit of a relax a few weeks after… It’s quite a year!