https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-19 16:22:022009-05-19 16:22:02Visualization: RSS in the Enterprise
The Power of Influence lunch was run earlier today. This was in fact the inaugural event of The Insight Exchange. The quality of the event and the feedback augur well for The Insight Exchange future’s, and particularly for the value it will create for participants. It was a highly interactive event, with deep content and great discussion.
Below are the notes I took during the event.
I initially presented the Influence Landscape framework we launched yesterday, after which the three panelists spoke and the event then progressed to a highly interactive discussion among all participants, from which I have taken a few notes as well.
BRIAN GIESEN – OGILVY PR
75% of people don’t believe that companies tell the truth in advertising.
In the US 81% look to word of mouth (WOM) for decisions.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-18 22:05:352009-05-18 22:05:35Notes from The Power of Influence
Within the Enterprise 2.0 Implementation Framework above, governance is an absolutely critical and central issue, as I have written about many times before. I have included the chapter on governance because it is so central both to implementing Enterprise 2.0, and to generating business value in a fast-paced environment. Change entails risk and opportunity – governance provides a structure to enable this.
Chapter 4 on Key Risks and Benefits , also available as a free download, examines the risks and benefits that must be considered in the governance process.
The Governance chapter contains:
* Conceptual illustration of social networks in the enterprise (see as a standalone image)
The Influence Landscape framework is launched in a Beta version that will be refined and developed over time, as influence is now one of our major research and content directions.
Tomorrow 19 May The Insight Exchange runs The Power of Influence luncheon in Sydney, which will cover how to create value in the emerging influence landscape. We are also preparing our landmark Future of Influence Summit (evolving out of the Future of Media Summit), due 1 September – details very soon!
A few quick comments on the framework:
DRIVING FORCES:
A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing.
In the diagram below the green circles indicate the companies have been acquired, while a red cross shows the company has joined the dead-pool. (This was a quick review so I may have missed things – let me know if so.)
If you compare this with the review of the companies in probably the most famous overview of Web 2.0 logos and companies below, my list seems to have been quite a lot more successful, I suppose since I was selecting these as representing a particular aspect of value creation rather than being randomly selected.
[UPDATE:] I’ve just worked out that this means 32.7% of the companies in our list have been acquired in the last two years, which is pretty significant turnover.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-17 00:42:142009-05-17 00:42:14Rapid turnover in the Web 2.0 space - the best get acquired
It provides a great overview of where the events industry is heading, with some excellent insights from Beth and the other panelists, particularly on the specific things that The Insight Exchange will be doing to push the boundaries on the industry, making events that are far more valuable to participants than traditional models.
In particular there was a great discussion on the role of blogging and Twittering at events. This is something that event organizers must understand and work with effectively to add value to conferences. Beth also spoke about the role of online community building before, during and after events. This is about combining the rich value of face-to-face interaction with the potential of online discussions.
If you want to experience real innovation and value-creation in events, attend The Insight Exchange’s inaugural event, The Power of Influence luncheon, in Sydney next Tuesday!
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-13 21:46:202009-05-13 21:46:20ABC Radio National: Beth Etling on the future of conferences - where is it going?
Tomorrow I am doing the closing keynote for the CPA Week Conference in Perth, on the topic of The Future of Global Business: Implications and Opportunities.
The slides from my presentation are here – as always these are intended for people who are attending my session as they are not designed to be meaningful on their own.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-13 02:21:382009-05-13 02:21:38Keynote: Future of Global Business - Implications and Opportunities
I wrote the article below for Tech Marketing magazine. It is intended as a quick guide for marketers who are looking to engage with social media.
It is now impossible to ignore the power and reach of social media. Yet the rules of engagement are very different to traditional marketing and PR. Here are a few guidelines to how to tap the power of social media without stumbling into the many pitfalls:
1. Participate and play
The only way to understand social media is to participate. Don’t just open Facebook and Twitter accounts. You need to play extensively with a wide variety of tools and discover how they are being used. If you think you don’t have time, think how much time you’ll have if you cannot work effectively in a world increasingly driven by social media.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-11 20:44:202009-05-11 20:44:20Tapping the power of Social Media: 6 steps for marketers
This is the year influence shifts to center stage. Wherever I go people are talking about influence. Meanwhile companies are rapidly shifting their marketing resources to tap the power of influence.
There are several primary drivers for the rise of influence:
* The democratization of media, which gives everyone a channel to propagate theirs or others’ opinions.
* Peer trust, which places far greater faith in individuals than corporate advertising and marketing.
* The ongoing fragmentation of mass media, which takes away the power of traditional marketing channels.
* The aggregation of social media, which gives a far stronger voice to the many individual conversations.
https://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.png00Ross Dawsonhttps://rossdawson.com/wp-content/uploads/2016/07/rdawson_1500x500_rgb-300x100.pngRoss Dawson2009-05-10 19:05:052009-05-10 19:05:052009 is the year of influence – tap the power (on 19 May)!
At last!!! It is literally over five years now that I have been wanting to revamp the website for my core company Advanced Human Technologies. In the meantime we have created many new websites, but the size of the task of reworking my original website, combined with the reality of an always-overfull list of pressing priorities, meant that it never quite made it to the top of the agenda. Click on the image to see the new website.
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Visualization: RSS in the Enterprise
By Ross DawsonHere continuing our series of visual representations of social media tools inside organizations, taken from our Implementing Enterprise 2.0 report.
The diagram below was used in the chapter on RSS in the enterprise, to illustrate how RSS can support effective information flows in the organization.
Go to the Implementing Enterprise 2.0 downloads page for several free chapters.
More Enterprise 2.0 visualizations coming soon.
Notes from The Power of Influence
By Ross DawsonThe Power of Influence lunch was run earlier today. This was in fact the inaugural event of The Insight Exchange. The quality of the event and the feedback augur well for The Insight Exchange future’s, and particularly for the value it will create for participants. It was a highly interactive event, with deep content and great discussion.
Below are the notes I took during the event.
I initially presented the Influence Landscape framework we launched yesterday, after which the three panelists spoke and the event then progressed to a highly interactive discussion among all participants, from which I have taken a few notes as well.
BRIAN GIESEN – OGILVY PR
75% of people don’t believe that companies tell the truth in advertising.
In the US 81% look to word of mouth (WOM) for decisions.
Trust in media Editorial is 56%.
Read more →
Implementing Enterprise 2.0: Free Chapter 7 – Governance
By Ross DawsonContinuing our series of free chapters from Implementing Enterprise 2.0, here is Chapter 7 on Governance. For full details on the report and all the sample chapters go to the Implementing Enterprise 2.0 website.
Within the Enterprise 2.0 Implementation Framework above, governance is an absolutely critical and central issue, as I have written about many times before. I have included the chapter on governance because it is so central both to implementing Enterprise 2.0, and to generating business value in a fast-paced environment. Change entails risk and opportunity – governance provides a structure to enable this.
Chapter 4 on Key Risks and Benefits , also available as a free download, examines the risks and benefits that must be considered in the governance process.
The Governance chapter contains:
* Conceptual illustration of social networks in the enterprise (see as a standalone image)
* The importance of the governance
* Six steps in a typical governance process
* Worksheet on stakeholder interests
* Professional service firm case study
You can also just download the pdf of Chapter 7.
Implementing Enterprise 2.0: Chapter 7 – Governance
Launch of the Influence Landscape framework (Beta)
By Ross DawsonToday we launch our Influence Landscape framework! Click on the image to download the pdf.
This continues our tradition of creating frameworks to elucidate where things are going, including extremely popular visuals such as Future of Media Strategic Framework, Future of the Media Lifecycle, Enterprise 2.0 Implementation Framework and many more.
The Influence Landscape framework is launched in a Beta version that will be refined and developed over time, as influence is now one of our major research and content directions.
Tomorrow 19 May The Insight Exchange runs The Power of Influence luncheon in Sydney, which will cover how to create value in the emerging influence landscape. We are also preparing our landmark Future of Influence Summit (evolving out of the Future of Media Summit), due 1 September – details very soon!
A few quick comments on the framework:
DRIVING FORCES:
A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing.
Read more →
Rapid turnover in the Web 2.0 space – the best get acquired
By Ross DawsonA review of what had happened to the Web 2.0 poster-children prompted me to review what had happened to the companies featured in my Web 2.0 Landscape dating from May 2007. This was one of the elements of our Web 2.0 Framework which has now been downloaded over 150,000 times.
In the diagram below the green circles indicate the companies have been acquired, while a red cross shows the company has joined the dead-pool. (This was a quick review so I may have missed things – let me know if so.)
If you compare this with the review of the companies in probably the most famous overview of Web 2.0 logos and companies below, my list seems to have been quite a lot more successful, I suppose since I was selecting these as representing a particular aspect of value creation rather than being randomly selected.
[UPDATE:] I’ve just worked out that this means 32.7% of the companies in our list have been acquired in the last two years, which is pretty significant turnover.
Read more →
ABC Radio National: Beth Etling on the future of conferences – where is it going?
By Ross DawsonYesterday ABC Radio National’s Future Tense program did a special feature on the future of conferences.
Beth Etling, CEO of The Insight Exchange, was one of the three panelists interviewed, along with Matt Moore of Innotecture and Katie Chatfield of Jack Morton Worldwide.
You can listen to the future of conference program here as a podcast.
It provides a great overview of where the events industry is heading, with some excellent insights from Beth and the other panelists, particularly on the specific things that The Insight Exchange will be doing to push the boundaries on the industry, making events that are far more valuable to participants than traditional models.
In particular there was a great discussion on the role of blogging and Twittering at events. This is something that event organizers must understand and work with effectively to add value to conferences. Beth also spoke about the role of online community building before, during and after events. This is about combining the rich value of face-to-face interaction with the potential of online discussions.
If you want to experience real innovation and value-creation in events, attend The Insight Exchange’s inaugural event, The Power of Influence luncheon, in Sydney next Tuesday!
Keynote: Future of Global Business – Implications and Opportunities
By Ross DawsonTomorrow I am doing the closing keynote for the CPA Week Conference in Perth, on the topic of The Future of Global Business: Implications and Opportunities.
The slides from my presentation are here – as always these are intended for people who are attending my session as they are not designed to be meaningful on their own.
I’ll write a few additional thoughts on my speech topic soon – on the run right now.
An overview of my keynote is here .
Tapping the power of Social Media: 6 steps for marketers
By Ross DawsonI wrote the article below for Tech Marketing magazine. It is intended as a quick guide for marketers who are looking to engage with social media.
It is now impossible to ignore the power and reach of social media. Yet the rules of engagement are very different to traditional marketing and PR. Here are a few guidelines to how to tap the power of social media without stumbling into the many pitfalls:
1. Participate and play
The only way to understand social media is to participate. Don’t just open Facebook and Twitter accounts. You need to play extensively with a wide variety of tools and discover how they are being used. If you think you don’t have time, think how much time you’ll have if you cannot work effectively in a world increasingly driven by social media.
Read more →
2009 is the year of influence – tap the power (on 19 May)!
By Ross DawsonThis is the year influence shifts to center stage. Wherever I go people are talking about influence. Meanwhile companies are rapidly shifting their marketing resources to tap the power of influence.
There are several primary drivers for the rise of influence:
* The democratization of media, which gives everyone a channel to propagate theirs or others’ opinions.
* Peer trust, which places far greater faith in individuals than corporate advertising and marketing.
* The ongoing fragmentation of mass media, which takes away the power of traditional marketing channels.
* The aggregation of social media, which gives a far stronger voice to the many individual conversations.
Read more →
(Finally!) Relaunching Advanced Human Technologies
By Ross DawsonAt last!!! It is literally over five years now that I have been wanting to revamp the website for my core company Advanced Human Technologies. In the meantime we have created many new websites, but the size of the task of reworking my original website, combined with the reality of an always-overfull list of pressing priorities, meant that it never quite made it to the top of the agenda. Click on the image to see the new website.
Read more →