Research on the declining credibility of established news organizations – this creates opportunities for new ones


Pew Research Center has just released the latest results in an study that has been running since 1983 on the credibility of US news organizations under the title Further Decline in Credibility Ratings for Most News Organizations. Some of the data is shown below.

Source: Pew Research Center for the People & The Press
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Insights into the evolution of Klout’s algorithm


The rise of the reputation economy is one of the most important trends of our time. As such, like it or hate it, Klout’s role as probably the most prominent influence engine today means it is useful to track its structure and mechanisms.

Klout today unveiled a major change to its algorithm and scores. Here are some thoughts on the changes.
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Australian regulators endanger crowdfunding by pushing assessments of project viabiliy


This post was first published on the Getting Results From Crowds book website.

Today the Australian Securities & Investment Commission (ASIC) issued a wide-ranging guidance on crowd funding.

The guidance in essence recognizes crowdfunding and clarifies the current legislation that applies to the area. It notes that if crowdfunding activities “produce financial benefits” then they are regulated under the Corporations Act and will require a disclosure document.

In the case of crowdfunding being effectively “pre-purchase arrangement of a product or a service”, then it will be regulated by the Competition and Consumer Act, that applies to all retail sales.

These points were pretty obvious, so this part of the guidance simply clarifies the relevant legislation for those involved in the space.

Where the guidance gets interesting is on what they expect from crowdfunding platforms in helping to manage risks:
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Is this the future? Invest in people… and take part of their income


Two years ago I wrote a post Will there be capital markets for equity in people?

That appears to be coming true with the launch of Upstart, a startup from a group of ex-Google employees. Venture Beat writes:
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The rise of micro mavens: Building business empires around personal brands


Trevor Young, aka PR Warrior, is launching a new site Micro Domination which covers the “Global Microbrand Revolution”.

The site already includes an excellent free e-book The Micro Maven Revolution. You can download it from here or by clicking on the cover below.

Trevor opens the book by practising what he preaches, highlighting his capabilities and brand in a low-key way in front of excellent content. He then describes the core idea:
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Video of TheNextWeb keynote on The Future of Crowds


TheNextWeb produced a good quality video of my keynote at TheNextWeb Conference 2012, shown below.

It doesn’t show all of my full motion graphics presentation, though it frequently cuts to show segments of the visuals through my keynote. I will create and share a full video of my motion graphics presentation along with the audio of me speaking, however as I’m travelling it may take a little while to complete.

Here is a brief overview of the structure of the presentation:
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VIDEO – ExaTrends of the Decade: Reputation Economy


A while back we released our Map of the ExaTrends of the Decade.

We are now releasing a series of short videos delving into the ExaTrends, starting with Reputation Economy.

Some of the issues covered in the video include:
* The amount of data we have now is enabling the measurement of reputation
* Influence and Reputation are different
* Klout, PeerIndex and their peers do not measure reputation, they are trying to measure influence.
* Other players in the emerging reputation space include LinkedIn, and CubeDuel
* Service marketplaces such as, oDesk and Elance have internal reputation measures
* There is immense value to reputation measures, across many aspects of business
* Reputation is becoming central to business and society

You can download the full Map of the Decade including descriptions of each ExaTrend by clicking on the image:

The headache (and opportunity) of managing your company’s online reputation


In a world of instantaneous information flows, managing company reputation is ever more fraught.

An interesting article in Techworld titled How to manage your online reputation goes into the issue, describing how pharma firm GlaxoSmithKline had one of its trademarks hijacked by a dodgy company. The piece goes on:

“Reputations are more visible – and more vulnerable – than ever before,” says futurist Ross Dawson, who cites reputation as one of the key themes for 2012. So what can you do to ensure that your organisation is remembered for the right reasons?

The article then suggests some strategies, including this quote from me:
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The realities of intellectual property and crowdsourcing: don’t hold on too tight


When you talk about crowdsourcing, consistently one of the first objections you hear is worries about losing valuable ideas and intellectual property to unscrupulous overseas contractors.

Our new book Getting Results From Crowds is designed to help people get the most value from crowdsourcing. Part of doing that is giving perspective on the challenges and opportunities of using crowds. In Chapter 4 on When to use crowds, embedded below, one of several free chapters available from book, we discuss Intellectual property and confidentiality and provide a ‘reality check’ on IP protection – see pages 24-25.

Getting Results From Crowds: Chapter 4 – When To Use Crowds
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12 Themes for 2012: what we can expect in the year ahead


Towards the end of each year I share some thoughts on what awaits in the year ahead.

It is actually a lot easier to look years into the future than just a single year, as while we can readily discern broad trends, the major events in a year are usually unforeseeable, though they may express the longer-term directions. However as the pace of change accelerates, it is becoming a little easier to see the themes, if not the specifics, of the year ahead. My Map of the Decade shows the 14 ExaTrends that are shaping this 10-year period. Today I launch my 12 Themes for 2012, in conjunction with Future Exploration Network.

Below is the text for the 12 themes, though they are better viewed in the slides above, as the images used are an intrinsic part of the themes. Alternatively download the pdf of 12 Themes for 2012 (10.6MB)
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