The headache (and opportunity) of managing your company’s online reputation

By

In a world of instantaneous information flows, managing company reputation is ever more fraught.

An interesting article in Techworld titled How to manage your online reputation goes into the issue, describing how pharma firm GlaxoSmithKline had one of its trademarks hijacked by a dodgy company. The piece goes on:

“Reputations are more visible – and more vulnerable – than ever before,” says futurist Ross Dawson, who cites reputation as one of the key themes for 2012. So what can you do to ensure that your organisation is remembered for the right reasons?

The article then suggests some strategies, including this quote from me:
Read more →

Open business: Sharing our group priorities for 2012 – Why not?

By

A year ago I shared a visualization of our AHT Group Business Model.

Following that, I am now sharing our group 2012 Priorities. This comes from the principle of Open Business you can see in the 7 Enablers for our strategy. Our intention is to share more about the drivers of our business. The 2012 priorities document was created for our own internal use to guide our activities and use of resources through this year. However we are happy to make that open, in case anyone else finds looking at our approach is useful to them.


Click on the image for full-size pdf
Read more →

Dominant themes for 2012: transformation and beyond

By

In December I created a list of 12 themes to frame the year ahead, and then explored the ideas in a number of media interviews. The slides for the 12 themes have been seen almost 50,000 times now, suggesting they struck a chord somewhere. It’s now interesting to reflect on these, especially the response from the media.

2012: 12 Themes – What to expect in the year ahead

View more presentations from Ross Dawsn

Read more →

New frameworks of 2011: Connected Success, Transformation of Business and Government, Crowdsourcing

By

I believe strongly in visual frameworks as a way of communicating and engaging with complex ideas. I share these on the web, sometimes use them as central frames for my keynotes, apply them in strategy workshops, use them to shape my own thinking on the topics they cover, and sometimes create private custom visual frameworks for clients to define and articulate their strategy.

I will be shortly launching a more complete review of all the public visual frameworks I’ve created. For now, here is a review of the public frameworks I’ve created this year.

Success in a Connected World

I have used this in many keynotes and workshops this year to help individuals and small to mid-sized businesses to work out what they need to do succeed in a connected world, usually going into detail on the specific tools they can use in each area.

Success in a Connected World
Click on the image for full size
Read more →

12 most popular posts of the year on the future

By

It’s almost the end of the year, so I’ll try to do a few compilations of my most popular posts of the year. Today, on the general theme of the future, here are 12 (+1 for next year) that have attracted the most interest…

1. Zeitgeist 2011: anxiety, mobility, blending, indulgence, immersion, wrath, nudity and more

The spirit of the times for 2011

Read more →

Why luxury defines our society and what to expect in 2012

By

There are many themes and ideas threaded through our rich and complex times, so when I choose concepts to represent the heart of the year ahead, there is a lot to sort through and select. There were many dozens of ideas competing for the 12 themes I chose to represent what awaits us in 2012 (see slides below).

One of the most important themes of today that made the cut is ‘The New Luxury’ (Theme 8). I thought it would be worth expanding a little on what I wrote in the 2012 Themes on why this is important and what is unfolding in this space, following up on my post earlier this year on How is the culture of luxury changing?

2012: 12 Themes – What to expect in the year ahead

View more presentations from Ross Dawsn

Read more →

How to make money from crowdsourcing: A framework for Crowd Business Models

By

I think one of the most valuable aspects of our newly-launched book Getting Results From Crowds is the analysis of Crowd Business Models. While crowdsourcing is clearly a fantastic way for organizations large and small to get access to unparalleled resources and scale their operations, it is also increasingly central to many companies’ business models.

We have created a framework that identifies 7 fundamental crowd business models (plus non-profits), and done an analysis of the monetization mechanisms and success factors behind each one. These provide a broader framework for the 22 categories in version 2 of our Crowdsourcing Landscape.

The Crowd Business Models framework below aggregates these categories. Further details are provided in Chapter 22 of the book on Crowd Business Models. We have chosen to make all of these resources freely available, as we hope they will be useful for those building businesses that are relevant today. Go to the Getting Results From Crowds website for more free chapters and other resources.


Click on the image to download the complete framework as pdf
Read more →

Sunrise: What to expect in 2012: transformation, social media divide, crowd work

By

This morning I appeared on the Australian national breakfast TV program Sunrise in their ‘Ask an Expert’ segment, talking about the year ahead. Here is the 4 minute clip.

In the brief segment I draw on a number of the 12 Themes for 2012 I recently released. The key topics we discussed were:
Read more →

Launching my new book today! Getting Results From Crowds

By

Today we are launching my new book Getting Results From Crowds: The definitive guide to using crowdsourcing to grow your business!

This has been, in all, many years in the planning and making, and I’m extremely happy with how it has come out. It is definitely my most useful book, and while it’s hard to compare it with my other books as it has a distinct purpose and design, it is in some ways my best work.

I’ve believed in, followed, and worked with crowds for over a decade. My 2002 book Living Networks had many examples of what we currently call crowdsourcing, including being the first of many business books to describe the Goldcorp challenge, and mentions of Elance, InnoCentive, and Procter & Gamble’s Connect & Develop program, before any were well-known.

Today much of my work is around the future of work and future of organizations. The most powerful single force shaping work and organizations is the rise of distributed work, often drawing on crowds. I have used crowdsourcing platforms extensively for the last decade, and studied and learned how to get the best results from these. Our group business model is centered on the effective use of crowds.

The Getting Results From Crowds book website has a whole stack of resources, including:
Read more →

12 Themes for 2012: what we can expect in the year ahead

By

Towards the end of each year I share some thoughts on what awaits in the year ahead.

It is actually a lot easier to look years into the future than just a single year, as while we can readily discern broad trends, the major events in a year are usually unforeseeable, though they may express the longer-term directions. However as the pace of change accelerates, it is becoming a little easier to see the themes, if not the specifics, of the year ahead. My Map of the Decade shows the 14 ExaTrends that are shaping this 10-year period. Today I launch my 12 Themes for 2012, in conjunction with Future Exploration Network.

2012: 12 Themes

View more presentations from rossdawson

Below is the text for the 12 themes, though they are better viewed in the slides above, as the images used are an intrinsic part of the themes. Alternatively download the pdf of 12 Themes for 2012 (10.6MB)
Read more →