Sunrise: What to expect in 2012: transformation, social media divide, crowd work

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This morning I appeared on the Australian national breakfast TV program Sunrise in their ‘Ask an Expert’ segment, talking about the year ahead. Here is the 4 minute clip.

In the brief segment I draw on a number of the 12 Themes for 2012 I recently released. The key topics we discussed were:
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The realities of intellectual property and crowdsourcing: don’t hold on too tight

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When you talk about crowdsourcing, consistently one of the first objections you hear is worries about losing valuable ideas and intellectual property to unscrupulous overseas contractors.

Our new book Getting Results From Crowds is designed to help people get the most value from crowdsourcing. Part of doing that is giving perspective on the challenges and opportunities of using crowds. In Chapter 4 on When to use crowds, embedded below, one of several free chapters available from book, we discuss Intellectual property and confidentiality and provide a ‘reality check’ on IP protection – see pages 24-25.

Getting Results From Crowds: Chapter 4 – When To Use Crowds
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Launching my new book today! Getting Results From Crowds

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Today we are launching my new book Getting Results From Crowds: The definitive guide to using crowdsourcing to grow your business!

This has been, in all, many years in the planning and making, and I’m extremely happy with how it has come out. It is definitely my most useful book, and while it’s hard to compare it with my other books as it has a distinct purpose and design, it is in some ways my best work.

I’ve believed in, followed, and worked with crowds for over a decade. My 2002 book Living Networks had many examples of what we currently call crowdsourcing, including being the first of many business books to describe the Goldcorp challenge, and mentions of Elance, InnoCentive, and Procter & Gamble’s Connect & Develop program, before any were well-known.

Today much of my work is around the future of work and future of organizations. The most powerful single force shaping work and organizations is the rise of distributed work, often drawing on crowds. I have used crowdsourcing platforms extensively for the last decade, and studied and learned how to get the best results from these. Our group business model is centered on the effective use of crowds.

The Getting Results From Crowds book website has a whole stack of resources, including:
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12 Themes for 2012: what we can expect in the year ahead

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Towards the end of each year I share some thoughts on what awaits in the year ahead.

It is actually a lot easier to look years into the future than just a single year, as while we can readily discern broad trends, the major events in a year are usually unforeseeable, though they may express the longer-term directions. However as the pace of change accelerates, it is becoming a little easier to see the themes, if not the specifics, of the year ahead. My Map of the Decade shows the 14 ExaTrends that are shaping this 10-year period. Today I launch my 12 Themes for 2012, in conjunction with Future Exploration Network.

Below is the text for the 12 themes, though they are better viewed in the slides above, as the images used are an intrinsic part of the themes. Alternatively download the pdf of 12 Themes for 2012 (10.6MB)
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How Scott Berkun crowdfunded and self-published his latest book

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Author and speaker Scott Berkun has some great books out, including the very well-known The Myths of Innovation.

For his latest book, Mindfire, is a collection of his essays and articles.

Before its release, Scott wrote Why I’m self-publishing my next book, giving some really good reasons:
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Australia’s continued rise as a global hub for crowdsourcing

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Over just the last few years, Australia has established itself as a global hub for crowdsourcing platforms. Early last year I wrote about the phenomenon, pointing to leading service marketplace Freelancer.com, which is now based out of Sydney (see my interview of its CEO Matt Barrie on Channel 7 last week), 99designs, which recently raised $35 million as the top graphic design competition platform in the world, and DesignCrowd, another top player in the space. I followed up with a post about the innovative ideas broker Ideas While You Sleep.

Now late last week, further news pointing to Australia’s rise as a global crowdsourcing hub. DesignCrowd has raised $3 million to grow the business globally, including shortly hiring 10 new people. CEO Alec Lynch says:
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Latest: Equity crowdfunding coming shortly? Congress offers bipartisan support

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Continuing my ongoing coverage of the state of equity crowdfunding, news is just out that a Republican bill proposing that crowdfunding be allowed will get support from the White House. This is not too surprising given the White House recently explicitly supported crowdfunding in the context of the Obama Jobs bill, but is still a relief given there is not much Congress seems to be able to agree on these days.

The bill summary says:
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Proposal for a new crowdfunding model: Betting to win

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The other day I caught up for a coffee with Ryan Wardell, the founder of Project Powerup, a crowdfunding site focused on startups.

Project Startup uses the classic crowdfunding model used by Kickstarter, Indie GoGo, Sellaband and other crowdfunding platforms for funding creative projects, in which funders are rewarded by receiving products, services, preferential treatment, and feeling good, but no equity.

I have written many times about the limits on equity crowdfunding and what goes beyond, and there is a detailed chapter on equity crowdfunding in my forthcoming book on effective approaches to crowdsourcing.

We discussed the legislation in most developed countries that forbids small equity investments in private companies. Then an idea came to me about how to go about this. I can’t see that I’ll be able to do this myself for the foreseeable future, given our existing project schedule, so I’d like to throw it out there as a gift for whoever would like to take it and do it.
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Freelancer.com: There has never been a better time to start an online business

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The most recent Kochie’s Business Builders program focused on online business. It started with an interview with me about the big picture, after which I went out to interview two of Australia’s most successful online businesses: Freelancer.com and BigCommerce.

Below are the videos of the interview I did with Matt Barrie, CEO of Freelancer.com, together with some notes from what he said.

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KBB: Interview on the essentials of online business

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Kochie’s Business Builders program on Channel 7, which focuses on helping growing businesses improve their performance, has just started its fifth series. This series they have dedicated a complete program to an “online bootcamp”.

The program starts with an interview with me, after which I go on to interview two of Australia’s top online businesses: Freelancer.com and BigCommerce on their secrets of success.

The program has been excerpted in online videos. The kickoff interview is below. I will post videos from the other interviews shortly.

Here are some snapshots of what I cover in the interview:
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