Slides from opening keynote at Crowd Business Models Summit

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Yesterday I chaired Crowd Business Models Summit in San Francisco.

Here are the slides from my opening presentation, which provided an introduction and frame for the event.

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Insights on using crowdsourcing for marketing

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As I will be running a Crowdsourcing for Marketing workshop in New York this Thursday, I was keen to attend the Marketing session at CrowdConf today.

Here are brief notes from the speakers through what was an excellent panel discussion:
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The future of marketing: 7 critical applications of crowdsourcing

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On October 25 in New York City I will run a workshop on Crowdsourcing for Marketing in Enterprise & Agencies as part of the global Crowdsourcing Week workshop series. The following day I will run a workshop that is highly complementary, on Crowdsourcing for Media and Content.

Following on from the broad-based first edition of Getting Results From Crowds, one of the most important topics I have been delving into is the application of crowdsourcing to marketing. The New York workshop will go into the topic in detail, including the primary applications, extensive case studies, industry perspectives, analysis of crowdsourced marketing platforms, approaches to building your own crowds, effective strategies for creative agencies to tap the rise of crowdsourcing, and more.

Just as the field of crowdsourcing is far broader than most people appreciate (with 22 categories in our Crowdsourcing Landscape), there are many ways in which crowdsourcing can be applied to marketing.

There are 7 major applications of crowdsourcing to marketing:
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Chart: 11 critical success factors for crowd business model

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On Monday October 22 I am running Crowd Business Models Summit, where some of the most experienced leaders in successfully building business models based on crowds will share their insights. The event is being run in association with CrowdConf 2012, the leading industry crowdsourcing event.

Beforehand I thought it worth sharing part of the Chapter on Crowd Business Models from Getting Results From Crowds.

Here is the overview of the success factors relevant across the 8 major business models (see the Crowd Business Models Framework for details), excerpted from the chapter on Crowd Business Models (Chapter 22 in the first edition, Chapter 25 in the second edition). Explanations of each factor are provided below the chart.

Success factors for crowd business models

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Launch of Second Edition of Getting Results From Crowds at CrowdConf

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[This post first appeared on the Getting Results From Crowds book website]

When Getting Results From Crowds was published in December last year the intention from the start was to regularly revise the book, both to keep apace with the rapidly changing world of crowdsourcing, and to continue to improve it.

The Second Edition of Getting Results From Crowds will be launched next week at CrowdConf in San Francisco, where all attendees will receive a complimentary copy. In fact participants in the Crowd Business Models Summit that I’m running on October 22, the day before CrowdConf will be the first people to get the book.
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Fantastic insights on the inspiring future of crowd business models

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I have just had my mind blown.

I have got off a call with three of the speakers in the Future of Crowd Business Models session at Crowd Business Models Summit, which will be held in San Francisco on October 22, the day before the major crowdsourcing conference CrowdConf.

What I heard from the speakers on what they will cover and the conversation we had was amazing. This is going to be an awesome session.

I can’t do justice to their ideas in a blog post, but here are a few notes from the conversation.

BYRON REESE is EVP of Innovation at Demand Media, having joined the company when his company PageWise, including its subsidiary Expert Village, was acquired by Demand Media.
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Crowdsourcing workshops in NYC: Crowds for marketing and Crowds for media and content

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I wrote Getting Results From Crowds to provide a broad view of the rapidly growing role of crowds in business and society, and how to get the best outcomes from using crowdsourcing. From there, I have been delving into what I see as some of the most important specific applications of crowds, including business models, marketing, and media.

I will be sharing some of that work, and bringing together some of the most talented and experienced people in these spaces at a series of events in the US in late October.

I have already written a little about the Crowd Business Models Summit on October 22 in San Francisco. The speaker line-up we have for that is fantastic; the event should put the topic of crowd business models squarely on the entrepreneurial agenda.

Later that week, as part of the Crowdsourcing Week venture, I will be running two crowdsourcing workshops in New York City:

Crowdsourcing for Marketing in Enterprise & Agencies

Crowdsourcing for Media & Content
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The ultimate in convenient banking: make payments by thinking

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In my presentation at yesterday’s media launch of ANZ’s Banking on Australia program, I spoke about new ways of making payments using biometrics.

An article in today’s Australian Financial Review reports:

“Biometric security” involves using fingerprints, voice records or eye scans to access secure systems instead of number-based passwords, which are much easier to steal or hack.

Speaking at an ANZ event in Melbourne on Thursday, futurist Ross Dawson said the “post-cash world” was coming to advanced economies.

“It’s inevitable we move to biometrics, things that measure who we are to uniquely identify us to enable easy payments,” he said.

“The US Department of Energy, for example, is using our thought waves to identify people. To think of something is obviously a great way to be able to pay for things.”

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The future of banking: biometrics take over cash, payments in fluid economy, personal digital agents

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This morning ANZ announced its Banking on Australia program, in which it will spend $1.5 billion over the next five years to reshape its business and invest in digital technology, with the immediate launch of a range of digital initiatives.

At the media event announcing the program at ANZ’s headquarters this morning I spoke about the future of banking, and ANZ Australia CEO Phil Chronican shared ANZ’s initiatives.

I will try to write more later about what I covered in my presentation. For now here are some excerpts from ANZ’s press release on some of the very interesting statistics from a survey performed by ANZ for the launch, together with some of my comments.
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Come experience Crowd Business Models Summit in San Francisco on October 22

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My book Getting Results From Crowds was designed as a highly practical overview of how to create value using crowdsourcing. However the last section on Crowd Business Models is perhaps where my deepest interests lie, and is one of the most important issues in the crowd space. Business models are increasingly based on crowds, so we need to understand how to make them work.

As such I wanted to bring together an event to focus attention on crowd business models. I am delighted to be partnering with CrowdConf, the premier crowdsourcing conference in the world, to run a half-day Crowd Business Models Summit immediately preceding CrowdConf at the same venue, UCSF at Mission Bay (where incidentally we also held our Future of Media Summit 2007).

For full event details see the Crowd Business Models Summit website on the CrowdConf site.
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