Slides for Crowdsourcing for Marketing Workshop in New York


Today I ran a Crowdsourcing for Marketing for Enterprise & Agencies workshop in New York as part of the global Crowdsourcing Week series of events.

I was very happy with how it went and the response from the participants. There was a good mixture of brand and agency participants, and great discussion throughout. Little of the richness of the workshop and discussion is shown in the slides, but some of the frameworks might be of use to those who did not attend the workshop.

In particular we delved in some depth into the implications of crowdsourcing for the corporate marketing function and agencies. I will be spending more time on this topic, and creating more in-depth content. For now, the new chapter on crowdsourcing for marketing in the Second Edition of Getting Results From Crowds contains some of the new frameworks.

Here are the slides for today’s workshop.