I have been interested in the field of expertise location for over a decade, from back when knowledge managers were building ‘corporate yellow pages’ and other tools to find the best expertise in the organization.
Unless a large organization can bring the most relevant expertise within the firm to bear on the problems and issues at hand, it really has no reason to exist. A smaller more nimble organization could do as good a job with lower costs.
I have written about expertise location frequently over the last years, both in looking at how enhancing organizational networks can generate greater revenues and efficiency, and how social technologies can support effective expertise location, including on the role of enterprise social network software and several years ago about the use of blogs to support expertise location.
Today the Wall Street Journal has an interesting article called Who Knows What? describing the issue of expertise location and explaining how blogs, wikis, social networks, and tagging can support finding the most relevant knowledge in the organization.
This is hardly new stuff, but large organizations are now reaching the point where they understand that social media are important organizational tools, and have begun implementing some of these tools. This means there is in many cases the breadth of uptake required for effective expertise location.
In large, geographically distributed, professional organizations, expertise location can be a ‘killer app’ which provides immense return on the implementation of social computing. We have reached the point at which this could get real traction.
These issues are also addressed in detail in my book Implementing Enterprise 2.0.
[Hattip to @ariegoldshlager]
Tech23: SaaS/ In the cloud panel: Angusta, IPScape, MyCosm, Tagmotion
By Ross DawsonA few quick notes about the four companies presenting on the SaaS/ In the Cloud panel at Tech23 (for background on the event see my post from this morning). A very impressive line-up.
Angusta Systems. Uses combinatorial algorithms to help banks manage their physical cash inventory – a solid niche apparently worth over $100 million in value to each of the big Australian banks.
Read more →
Tech23 showcases the rising tide of outstanding Australian tech
By Ross DawsonI’m at Tech23, probably the biggest and best showcase so far of Australian upcoming tech companies. After creating the list of Top Web 2.0 Apps in Australia list last year and in 2007 and organizing the associated Web 2.0 in Australia events, I had originally envisaged that we would organize a broad information technology showcase event this year. However this did not manage to fit into our very packed priority list, and as it happens others are taking on the task of bringing attention to the best of emerging Australian tech. Rachel Slattery of SlatteryIT, who has long been running events for Australia’s tech community, has done a great job in creating Tech23.
Frankly, one of the challenges in running tech showcases in Australia is finding a sufficiently deep and broad pool of excellent early-stage companies. Overall I have been very encouraged by the pace at which new companies have emerged over the last two years, though there is still further to go. There were some great companies at Tech23, but I imagine that it would be harder to find another 23 hot emerging companies. By the time this event runs next year, and hopefully other tech showcases emerge, the signs are that the pool will be considerably deeper.
Unfortunately I am not able to spend the whole day at the event, but below are some quick notes from some of the more interesting companies that I managed to catch this morning. [UPDATE:] See also my notes from the SaaS/ In the Cloud panel and presentations.
Read more →
The immense value of expertise location will help drive enterprise social media
By Ross DawsonI have been interested in the field of expertise location for over a decade, from back when knowledge managers were building ‘corporate yellow pages’ and other tools to find the best expertise in the organization.
Unless a large organization can bring the most relevant expertise within the firm to bear on the problems and issues at hand, it really has no reason to exist. A smaller more nimble organization could do as good a job with lower costs.
I have written about expertise location frequently over the last years, both in looking at how enhancing organizational networks can generate greater revenues and efficiency, and how social technologies can support effective expertise location, including on the role of enterprise social network software and several years ago about the use of blogs to support expertise location.
Today the Wall Street Journal has an interesting article called Who Knows What? describing the issue of expertise location and explaining how blogs, wikis, social networks, and tagging can support finding the most relevant knowledge in the organization.
This is hardly new stuff, but large organizations are now reaching the point where they understand that social media are important organizational tools, and have begun implementing some of these tools. This means there is in many cases the breadth of uptake required for effective expertise location.
In large, geographically distributed, professional organizations, expertise location can be a ‘killer app’ which provides immense return on the implementation of social computing. We have reached the point at which this could get real traction.
These issues are also addressed in detail in my book Implementing Enterprise 2.0.
[Hattip to @ariegoldshlager]
Keynote presentation on Future of Interactive Marketing at IPZ09 in Istanbul
By Ross DawsonFor those who were at the fantastic IPZ09 Interactive Marketing Summit in Istanbul this week, apologies for the delay in posting my keynote slides – the hotel bandwidth wasn’t adequate to upload them and I’m only just back at home.
For those who weren’t at IPZ09, note that these slides were designed to accompany my keynote and not to be useful by themselves. However they may still be of interest.
The slides can also be downloaded as a pps file, which includes the movies but not the animations of all the frameworks as I explained their implications for marketers. See here for the Social Media Strategy Framework in English and Turkish.
I’ll be writing more soon about what I covered in my keynote and my (very favorable) impressions of the Turkish digital market.
Why does Aardvark think I know how to learn to be a stripper?
By Ross DawsonAfter a number of requests from friends I signed up for Aardvark recently. If you haven’t t come across it, it’s a social network for search, where your questions are given to whoever in your extended network is most likely to be able to answer them, as illustrated below.
It’s an interesting idea which has got a lot of buzz though not a lot of uptake yet. I suspect that this approach to social search is more likely to get traction within an existing social network rather than a dedicated one, though it’s possible that it could take off, most likely initially in specific communities.
The nub of how Aardvark works is by using your nominated topics, which can be input either by yourself or others. I entered topics of ‘enterprise 2.0’ and ‘social networks’ and others have tagged me with ‘business’ and ‘social media’.
As such I was rather surprised when I received this email from Aardvark:
As it happens I don’t know the answer. So why did Aardvark think that I might know?
Read more →
Tools for lifestreaming become available
By Ross DawsonI have had extensive media coverage this week for my forecasts for social technologies for 2016. One of the predictions that has attracted the most attention is that lifestreaming will become commonplace. Many of us will capture videos, images, audio of conversations and far more. This may be to record for our own purposes, to share with friends or family, or to provide access to teh world at large.
The underlying technologies to do it are certainly available, including cheap storage. However the practical tools that make it easy are only just now getting onto the market. It is not easy to rig up automated cameras or head-mounted video recorders and automatically synchronize with online systems.
The latest is a tool specifically designed for lifestreaming. New Scientist says:
The Vicon camera will be marketed to researchers initially at around US$820, and be available to consumers next year.
Interestingly, the device has emerged from the Microsoft Sensecam, which has been shown to help people with Alzheimers and dementia to recall the events of the day. This kind of memory aid could be equally as valuable to the rest of us.
Augmented reality and ID tagging might be the killer apps for video glasses
By Ross DawsonSince 2006 I have owned and written about video glasses, including in my Six Trends that are transforming Online and Future of Media Lifecycle framework.
Despite my predictions, we still don’t see many people around wearing video glasses. However I still think it’s going to happen, as I predicted earlier this week.
In the many radio interviews I’ve done this week I was asked a lot about the video glasses. As I explained, there are many applications for video glasses, but augmented reality is the most powerful.
The recent swathe of augmented reality apps on iPhone have shown us the very beginning of the potential of AR. However people don’t want to be always holding up their phone in front of their face.
A case in point is ID tagging, in which facial recognition software identifies people in your field of vision and provides additional information about them. This is something far more easily and less obviously done using video glasses.
The classic scenario is that you see someone you’ve met before and don’t remember their name, but your AR glasses displays their name and any other publicly available information or things that you’ve noted previously next to them.
Imagine when the technologies in this video can be embedded into your glasses. This kind of information could easily get people to start wearing glasses when they go out into social situations.
Social Media Strategy Framework in 11 languages
By Ross DawsonGiven the extreme popularity of our Social Media Strategy Framework, we decided to translate it into other languages. The translations have been serialized on my blog over the last couple of weeks, and here they are compiled into a single post.
[UPDATE:] Korean has been added – now 12 languages!
Social Media Strategy Framework in 12 languages
(scroll down for frameworks and links to the full post)
English – Social Media Strategy Framework
Chinese – 社交媒体战略框架
Dutch – Sociale Media Strategie Kader
French – Plan Stratégique des médias sociaux
German – Social Media strategische Rahmenrichtlinien
Italian – Schema della strategia relativa ai mezzi di comunicazione sociale
Japanese – ソーシャルメディア戦略構造
Korean – 소셜미디어 전략 프레임워크
Portuguese – Modelo Estratégico das Mídias Sociais
Russian – Структура стратегии в социальных медиа
Spanish – Encuadre de Estrategia de Medios Sociales
Turkish – Sosyal Medya Strateji Çerçevesi
English – Social Media Strategy Framework
Read more →
Futurist proved correct! …and today describes the extraordinary social technologies of 2016 (release)
By Ross DawsonThis morning Future Exploration Network issued this press release (excuse the hyperbole :-) ) I have already done several radio interviews on the forecasts in the release with quite a few more radio, newspaper and TV interviews lined up for the next days – the ideas seem to have struck a chord.
Futurist proved correct! …and today describes the extraordinary social technologies of 2016
Seven years ago, in his prescient book Living Networks, global leading futurist Ross Dawson accurately described the networked world of today, anticipating social networks, Twitter, corporate blogging, crowd-sourcing, personalised advertising, virtual personal assistants and much else that is now familiar to us.
Today, he offers insights into the extraordinary world of technology we will experience seven years into the future.
Ross’s forecasts for 2016 include:
• Many people will wear video glasses as they commute and walk around, experiencing new forms of television, news updates, and detailed information about the world around them and people they meet.
Read more →
Social Media Strategy Framework in French – Plan Stratégique des médias sociaux
By Ross DawsonContinuing our series of translations of Social Media Strategy Framework, today we are launching the French edition.
See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages.
Click on image to download pdf
Please share this with any French speakers who would be interested.
Also be sure to let me know if you can suggest any improvements to the translation.
NOTA: Puisque j’ai vecu 13 ans a Geneve quand j’etais petit je parle Francais courrament, mais comme vous voyez je ne l’ecrit pas bien et j’ai jamais appris a faire les accents sur un clavier, donc je n’ai pas fais la traduction moi-meme :-).