Keynote presentation on Future of Interactive Marketing at IPZ09 in Istanbul


For those who were at the fantastic IPZ09 Interactive Marketing Summit in Istanbul this week, apologies for the delay in posting my keynote slides – the hotel bandwidth wasn’t adequate to upload them and I’m only just back at home.

For those who weren’t at IPZ09, note that these slides were designed to accompany my keynote and not to be useful by themselves. However they may still be of interest.

The slides can also be downloaded as a pps file, which includes the movies but not the animations of all the frameworks as I explained their implications for marketers. See here for the Social Media Strategy Framework in English and Turkish.

I’ll be writing more soon about what I covered in my keynote and my (very favorable) impressions of the Turkish digital market.