ABC TV Interview: How business can create value with Twitter


ABC TV ran a segment a few days ago on how companies are using Twitter to create value, including an interview with me on how businesses can use Twitter effectively.

This should be a topic of particular interest to small and mid-sized companies. If you are interested in learning more, SME Tech Summit in Sydney on 1 December will include specific in-detail coverage of how your company can use Twitter (as well as other social media tools) to build your success.

Comments made during the program include:

* Experts say Twitter is here to stay

* Twitter has become a legitimate business tool

* When you don’t have much money to spend, Twitter can be an excellent way to promote your business

* You need to be conversational and human to engage your customers

* There are ways that companies in any industry to use Twitter

* It is hard to do properly, and you do need to be consistent if you start

* Twitter is here to stay as part of companies’ branding strategy