ExaTrend of the 2010s: Haves and Have Nots

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Excerpt from the list of ExaTrends of the 2010s:

HAVES AND HAVE NOTS

Across communities, nations, and the world, there is a keen risk of increasing separation between those who have access to technology, tools, and basic needs, and those who do not. This is not inevitable. However it will require concerted action around the world to avoid an increasing schism between us.

See the full 3 page framework including the Map of the Decade, full descriptions of the ExaTrends of the Decade, and the 11 themes of the Zeitgeist of 2011 by clicking on the image:

ExaTrends of the Decade and Zeitgeist for 2011:

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Breaking through BRIC: How to work with media in Brazil, Russia, India, China

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A couple of months ago I contributed to Ketchum’s Global Media Network meeting in New York, giving the opening keynote on the Future of Global Media, and participating in the follow-up panel on how to work with media in Brazil, Russia, India, and China, titled “Breaking Through BRIC: Understanding These Influential Global Media Landscapes”.

Ketchum representatives from the first three of these countries presented on their markets, however since the Ketchum China team was committed to client work and unable to get to the meeting, I was invited to speak about China, given my experience in the region.

I wrote up my key points about the 5 central facets of media and PR in China.

Here is an edited video of the key points made on the media markets in each of the BRIC economies – there are some interesting insights on their diversity.

The panellists were:
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7 critical aspects of Tibbr’s big step forward for enterprise social software

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Earlier this week I gave the opening keynote at the Sydney launch of Tibbr, the new social enterprise offering from TIBCO. I hope to have the video of my presentation up before long.

Before the event I summarized some of the very positive commentary on Tibbr since the San Francisco launch two weeks ago.

It’s now time to offer my own thoughts. Here is what I think is most interesting and important about Tibbr.

 

Social media-style interface.
As many have commented, the Tibbr interface looks very much like Facebook. The familiarity of the interface makes it immediately easy to use and understand for almost anyone. Marc Benioff of Salesforce once asked “why isn’t all enterprise software like Facebook?”. If you agree, your time has come, given Tibbr provides exactly that style of front end to virtually all corporate activity.
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Update and most popular frameworks: business models, predictions, media landscapes

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I very occasionally send out email updates on what I’ve been up to and the most interesting content generated by our companies. I thought it was worth sharing the one I sent last week, as below.

Please go to our newsletter signup page if you’d like to receive our future updates.

Update and most popular frameworks: business models, predictions, media landscapes

Happy New Year! I hope it’s a stunningly good 2011 for you.

In what are now very occasional emails I will share the most interesting content and resources from my work and across our companies. This email includes::

– a visual overview of our companies’ activities and business models
– our most popular visual frameworks from the last year
– excerpts from interesting keynote speeches
– a brief personal update

[NOTE: click on any of the images below for more details. The section links above only work if you are viewing the complete post]

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It is the structure of social networks that shapes influence… and the structure is changing

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New York Times today examines the interesting question of Why Some Twitter Posts Catch On, and Some Don’t, starting from the fact that frivolous hashtags such as #worstpickuplines get far more attention than commentary on current affairs such as ‘Mubarak’, and going on to look at a range of research on influence.

The article quotes research which implies what I and a handful of others have been saying for quite a years now.

The structure of a social network — for example, whether it is made up of close friends and colleagues or of like-minded strangers who follow Lady Gaga — can have more influence than the size of a group, researchers say.

My Influence Landscape from 2009 shows the key elements of influence, including a section on ‘Influence Networks’ showing the elements of social network structure that drive the dissemination of influence.

InfluenceLandscape_Betav1.jpg

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Context is king: what it means for brands

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I have always been wary of the phrase ‘content is king’ and the kinds of people who say that, usually in self-aggrandisement.

The rise of Apple iTunes has, with all the grace and elegance of a sledgehammer, amply demonstrated that it ain’t necessarily so.

In an article on CNBC titled The New King: Context!, Nicholas Scibetta of Ketchum has reviewed the shift from the dominance of content to the prominence of context, including a reference to my recent article on the rise of contextual search.

Scibetta’s focus is the impact on brands. He writes:
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What is possible: how the social enterprise drives differentiation

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I recently gave a presentation to an internal team tasked with re-envisaging the intranet for a large corporation. I was impressed that they had brought together around 40 managers and executives from across the company to spend two days thinking in a very open format about what internal communication could and should be like, and how to create that.

I was brought in at the start of their workshop to provide a compelling vision, being given the title of “The Art of the Possible”. As such I gave a big picture view of how our increasingly networked world is changing organizations, spent some time on the vision of what a better-connected company can be and can achieve, and wrapped up with some of the realities to recognize in achieving the grand vision.

While there are many perspectives on the specific benefits possible from building the social enterprise (see for example my chapter on Key Benefits and Risks in Implementing Enterprise 2.0), at the highest level this is about the ability to differentiate your organization.
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Review of Tibbr social enterprise platform – keynote at Sydney launch on February 8

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The launch last week in San Francisco of Tibbr, the social enterprise computing platform from TIBCO, attracted an immense amount of attention from the leading commentators in the space. The offering is not directly comparable to any existing enterprise social software suites, and draws on TIBCO’s strong integration heritage to create an offering that works fully across an organization’s activities.

Tibbr global launch events follow in London (yesterday) and in Sydney on February 8 at the Opera House, where I will give the opening keynote on Why social computing will drive organisational success. Here are registration details for the Sydney launch of Tibbr next week.

I hope to offer some personal thoughts on the Tibbr platform after the launch event. For now I thought it would be most appropriate simply to review some of the more interesting comments on Tibbr since the launch.

To start, here is an interview by Dennis Howlett of TIBCO’s CEO, Vivek Ranadive. Vivek begins by saying that Tibbr is an extension of the vision he had since he started TIBCO (in 1985).


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What is the future of the IT department?

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The future of enterprise technology is a massively important theme, which impacts organizations, vendors, governments, and indeed society at large. Taking each of these perspectives provides a different view on how the space is evolving.

One of the most interesting perspectives is from the very center of the fray: the IT department itself. It needs to deal with the minutiae of technological change as well as the macrotrends shaping organizations and their shifting place in the global economy.

I’ve teamed up with the outstanding strategist Greg Rippon of NetFocus, who I first worked with back in 1999 on a broad-ranging scenario project for a major bank, to create a one-day workshop for IT departments who want to take a structured look at the future and what it implies for their current strategy.

Click on the image for the flyer for the workshop on the future of the IT department.


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Video highlights: keynote on future of global media for Ketchum in New York

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Last November I gave the keynote at Ketchum’s Global Media Network meeting in New York.

Here is an edited video pulling out some of the key points I made during the keynote.


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