In-house PR professionals, agency PR professionals and client-side marketers are known for their differences of opinion about the future of public relations. Key points that these stakeholders disagree and agree on are outlined in the Global Communications Report 2017, compiled by the USC Center for Public Relations and the Association of National Advertisers in consultation […]
One of the most striking trends in 21st century innovation is the significant potential for media to create value on a global scale. Media, in all its forms, is fuelling economic growth, structural change, and technological advances like never before. As society debates the role and influence of media in a “post-truth” world, it is […]
As virtual reality technologies improve and become more accessible, organizations are finding increasingly meaningful ways to use VR to educate and engage their customers. When an exciting VR experience is carefully built around an immersive brand story and useful content, VR can take customer engagement to the next level. Here’s how two very different companies […]
In a 2015 blog post entitled “The Future of News is Not an Article,” Alexis Lloyd, the then creative director of the New York Times R&D Lab, envisaged a future that unlocked the potential of “Particles” instead of articles. She pointed to Particles, “the potentially reusable pieces of information within an article,” as the way […]
Today, every business is in the business of influence. More and more organizations are working with people who can influence desirable audiences to connect, engage, and make decisions—and purchases—on a powerful scale. However, unlocking the massive potential of influencer marketing in a networked world requires understandings and focuses that are eluding many organizations. As digital […]
Let’s turn wants into wows. Let’s make the desire of individuals and companies to stand out and change the world a reality. Let’s prepare now for an extraordinary future. These themes were explored by leading futurist Ross Dawson in his keynote at the 2016 Ericsson Services Forum in Mumbai. Dawson’s talk related to the event […]
One of the most striking trends in 21st century innovation is the significant potential for media to create value on a global scale. Media, in all its forms, is fuelling economic growth, structural change and technological advances like never before. As society debates the role and influence of media in a “post-truth” world, it is […]
Many people aspire to be professional speakers, traveling the world, sharing their stories and insights, with audiences hanging on their every word. However, many more people desire to become professional speakers than those who actually succeed on that path. What have those who have thrived in this career done to achieve their objective? Professional keynote […]
Diversity is perhaps the hallmark of the future of PR. This realization was evident at the Creating the Future of PR Forum held in Sydney last week, when five speakers, each with very different perspectives, shared insights on how they see the industry developing. The speakers’ big ideas ranged from employee participation in company communications, […]
The news industry is undergoing radical transformation. It is also at the forefront of 21st century innovation. The convenience and hype around live video recording, social media, and a variety of new platforms and interfaces are helping ordinary people to become not only consumers of news, but also creators of news. What does this mean […]
