[This article first appeared on the Getting Results From Crowds book website] Harley-Davidson has been in the vanguard of using crowdsourcing to fuel its creative marketing initiatives. That initial success has fueled its appetite, with its latest initiative a Facebook app that takes idea generation to a far broader crowd. Last year I wrote about […]
Another quick selection of my most popular posts from 2011, this time on the topic of the future of media: 1. Predictions for media industry in 2011 Social news curation, crowd sourced journalism, multi-platform distribution, personalized advertising and tablet media will be just some of the key trends shaping the year ahead.
Last night I was privileged to see in the New Year at the harbour-side broadwalk of the Sydney Opera House, at the Lord Mayor Clover Moore‘s party. Personally, it was probably the best New Year’s Eve that I’ve ever had, not least because it was an absolutely fantastic party. I wish I could do justice […]
Yesterday I appeared on the Australia national breakfast program Today, talking about what we can expect in social media and technology in 2012. I was on holidays in Melbourne so spoke from the studio there. You can see the clip below, or on the Today Show Video page, under the title Social Trends for 2012. […]
I’m officially on holidays, but back at home between a family Christmas and beach sojourn and doing quite a few interviews as I go, so I’ll slip in a quick blog post or two. :-) Yesterday I was interviewed by Toronto radio station Newstalk 1010 about the future (or lack thereof) of newspapers, coming off […]
I believe strongly in visual frameworks as a way of communicating and engaging with complex ideas. I share these on the web, sometimes use them as central frames for my keynotes, apply them in strategy workshops, use them to shape my own thinking on the topics they cover, and sometimes create private custom visual frameworks […]
It’s almost the end of the year, so I’ll try to do a few compilations of my most popular posts of the year. Today, on the general theme of the future, here are 12 (+1 for next year) that have attracted the most interest… 1. Zeitgeist 2011: anxiety, mobility, blending, indulgence, immersion, wrath, nudity and […]
Contagious Magazine has just launched its annual Most Contagious 2011, “reviewing the most innovative exercises in branding, technology, and popular culture,” taking a marketer’s perspective on what has succeeded this year. The slides are below (you really need to view in full screen as it’s very detailed), or you can also see the Most Contagious […]
By Ross Dawson This year I am very frequently speaking to top executive teams about the future of business. These presentations are often scheduled during strategy offsites or as part of leadership development programs. Sometimes these are full-day workshops; more often I have 45-90 minutes to work with. My objective is to stimulate executives to […]
The Australian startup scene continues to heat up. Arguably Sydney is already in the top 10 tech startup cities in the world, with activity rapidly growing through this year. The latest news is that the mentor program PushStart (which I participate in as a mentor) is today launching its planned PushStart Accelerator program. I wrote […]
