Entries by Ross Dawson

The decade ahead for media

The latest issue of the annual publication Media Trends + Strategy magazine kicks off with a feature article I wrote titled The Decade Ahead for Media. Here is the article: The decade ahead for media The future of the media industry as a whole is extraordinarily bright. Alongside the extraordinary rise of social media and […]

Dominant themes for 2012: transformation and beyond

In December I created a list of 12 themes to frame the year ahead, and then explored the ideas in a number of media interviews. The slides for the 12 themes have been seen almost 50,000 times now, suggesting they struck a chord somewhere. It’s now interesting to reflect on these, especially the response from […]

In the global talent economy over 50% will be mobile workers

[This post first appeared on the Getting Results From Crowds book website] Research firm IDC has forecast that there will be 1.3 billion ‘mobile workers’ in the world by 2015, representing 37.2% of the global workforce. This points to the massive explosion of what I call the ‘global talent economy’, in which talent can be […]

Harley-Davidson goes direct to the crowd after initial success with creative crowdsourcing

[This article first appeared on the Getting Results From Crowds book website] Harley-Davidson has been in the vanguard of using crowdsourcing to fuel its creative marketing initiatives. That initial success has fueled its appetite, with its latest initiative a Facebook app that takes idea generation to a far broader crowd. Last year I wrote about […]