Last Friday, after delivering the breakfast keynote at CPA Congress in Brisbane (more on that in another post), I ran a half-day workshop at the partner offsite of a national accounting firm network on the theme of Disruption and Innovation in Professional Services. I spent some time giving the partners current perspectives on both disruption […]
Last week I ran a half-day workshop at the annual offsite for executives of a major airline alliance, taking the group from a broad view of macro trends shaping the future, through to the generation of specific actionable ideas to create greater value across the alliance. As part of the workshop we used a framework […]
We have just launched a Futurist Influence Rankings tracker, you can see the original here and an embed of the app below. It is certainly not intended to be rigorous, but simply to give an indication of how influential futurists are on social media and the web by combining a few key indicators such as […]
By Ross Dawson Urbanization has been one of the most powerful and consistent trends shaping the last decades, and it looks set to continue apace in coming years. It is one of the few domains where we have reasonable forward-looking data, with United Nations providing World Urbanization Prospects, including predicted urban populations out to 2050. […]
Five years ago the International Association for Measurement and Evaluation of Communication (AMEC) established the Barcelona Declaration of Measurement Principles, an overarching framework for the measurement of PR and communications. AMEC has just announced a revised set of Barcelona Principles. The changes are shown in the image below, followed by an explanation of why the […]
Last week I visited Melbourne Spring Fashion Week as a guest of IBM and the City of Melbourne. City of Melbourne’s over-arching vision for the annual Melbourne Spring Fashion Week is to position Melbourne as Australia’s premier fashion destination, and have a real economic impact by driving increased sales for retailers in the city. In […]
I first met Mark Zawacki when I did the opening keynote at the ANZA Technology Conference in Silicon Valley in 2004, and Mark was also a speaker at the event. Mark has since founded the highly-regarded corporate accelerator 650Labs, which helps leading global corporates to drive innovation. More recently I have met Catherine Stace, CEO […]
I recently gave a series of opening keynotes on The Future of Customer Experience as part of a roadshow for omnichannel customer experience platform provider Genesys, which is running a global series of events for their lead customers, which includes organizations such as News Limited, Vodafone, Western Union, and the Australian Taxation Office. The central […]
Advanced Human Technologies Group has just launched Creating the Future of PR, a publication that looks at how the Public Relations industry can create an exceptional future for itself and its clients in a fast-changing world. In my article Join Us in Creating the Future of PR I frame the context for the launch of […]
The fundamental capabilities of PR professionals are more relevant than ever in our intensely networked world. Arguably, PR should be at the center of the marketing universe, since it is better able than any other discipline to deal with a world driven by relationships, fueled by connectivity, social, mobile, and power shifting to the individual. […]
