Entries by Ross Dawson

The Future of Cities: Visualizing how soaring urbanization will shape the global landscape

By Ross Dawson Urbanization has been one of the most powerful and consistent trends shaping the last decades, and it looks set to continue apace in coming years. It is one of the few domains where we have reasonable forward-looking data, with United Nations providing World Urbanization Prospects, including predicted urban populations out to 2050. […]

What the Revised Barcelona Principles Mean or the Future of PR Measurement

Five years ago the International Association for Measurement and Evaluation of Communication (AMEC) established the Barcelona Declaration of Measurement Principles, an overarching framework for the measurement of PR and communications. AMEC has just announced a revised set of Barcelona Principles. The changes are shown in the image below, followed by an explanation of why the […]

Collaboration and activation: the nub of the merger of physical and digital retail

Last week I visited Melbourne Spring Fashion Week as a guest of IBM and the City of Melbourne. City of Melbourne’s over-arching vision for the annual Melbourne Spring Fashion Week is to position Melbourne as Australia’s premier fashion destination, and have a real economic impact by driving increased sales for retailers in the city. In […]

SWITCH festival shows the power and potential of cross-industry collaboration

I first met Mark Zawacki when I did the opening keynote at the ANZA Technology Conference in Silicon Valley in 2004, and Mark was also a speaker at the event. Mark has since founded the highly-regarded corporate accelerator 650Labs, which helps leading global corporates to drive innovation. More recently I have met Catherine Stace, CEO […]

The virtual agent of the future: Real-time photo-realistic human faces that bridge the human/ machine divide

I recently gave a series of opening keynotes on The Future of Customer Experience as part of a roadshow for omnichannel customer experience platform provider Genesys, which is running a global series of events for their lead customers, which includes organizations such as News Limited, Vodafone, Western Union, and the Australian Taxation Office. The central […]

Launch of Creating the Future of PR – shaping an exceptional future for the industry

Advanced Human Technologies Group has just launched Creating the Future of PR, a publication that looks at how the Public Relations industry can create an exceptional future for itself and its clients in a fast-changing world. In my article Join Us in Creating the Future of PR I frame the context for the launch of […]

Join Us in Creating the Future of PR!

The fundamental capabilities of PR professionals are more relevant than ever in our intensely networked world. Arguably, PR should be at the center of the marketing universe, since it is better able than any other discipline to deal with a world driven by relationships, fueled by connectivity, social, mobile, and power shifting to the individual. […]

Harnessing the power of innovation: networks are at the heart

Every organization understands they need to innovate, not just in bringing new offerings to market, but in continually becoming a new and better organization. Networks are always at the heart of innovation. The new comes from combining the old in original ways. Chemist Kary Mullis aptly described how he arrived at his innovations that won […]