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I have been a long-time fan of Marshall McLuhan. Some of his well-known insights and aphorisms are immensely powerful. It is profoundly true that media are extensions of man; they extend our senses to take us to distant places and perspectives. McLuhan’s best known tenet, the medium is the message, is something that we all […]
“Astroturfing” is the practice of corporate PR agents artificially creating what appear to be grassroots movements. Astroturf is a product used on the grounds of sports stadiums – so it may look like grassroots, but it ain’t. Examples of astroturfing include paying people to put comments on blogs or websites, bloggers who purport to be […]
The other day I had lunch with Ray Kotcher, the global CEO of Ketchum PR, and a leading light in the public relations industry. From our extremely interesting and diverse conversation I’ll touch on just one topic: whether the PR industry (or any of its participants) will grasp – or leave lying – the opportunity […]
Last Wednesday was the Network Roundtable conference at Babson College in Boston, continuing the great work since the consortium was established almost two years ago. A little while ago I wrote that organizational network analysis is going mainstream, and the conference indeed showed the maturity of this management discipline. The presentations will be available soon […]
I recently wrote an article on the future of PR that appeared in the premier March edition of Marketing magazine. The piece, titled Six Facets of the Future of PR (pdf), gives a quick view of what is driving PR today. The six facets I identify are: 1. Clients expect more 2. Media is transformed […]
An interesting article in the New York Times on how newspapers are finding the art of writing headlines is changing. Back when you were solely trying to draw attention from readers of a broadsheet, being clever was the name of the game. But now that online content is starting to become a significant revenue stream […]
This week’s issue of BusinessWeek features a great article on organizational network analyis (ONA) called The Office Chart That Really Counts, showing that the discipline is really beginning to hit the mainstream (following BusinessWeek’s piece last October on related work). The article focuses on the work being done by organizations such as IBM, Accenture, Merck, […]
Market research company Polk has found that first-time car buyers barely use traditional media in assessing potential options, leading to a description of traditional media as “nearly obsolete” for this sector. Internet is the primary information source for 35% of these buyers, four times that for television, and eight times that for magazines. Sixty-five percent […]
A thought-provoking article in this week’s The Economist, subtitled “As advertising struggles, PR steps into the breach,” suggests that PR will grow faster than the advertising industry. It refers to an internal Procter & Gamble study that found that PR gives a better return on investment than advertising. Investment bank Veronis Suhler Stevenson has forecast […]
Back from a fabulous holiday in Thailand, and straight into an array of very interesting – and time-consuming – client work. Blogging is central to who I am, but clients ultimately have priority. I’ll try to make sure I maintain my target of 2-3 posts a week (or sometimes more), but do expect a little […]
