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I’m at the Network Roundtable conference at the University of Virginia, where I’m doing a keynote tomorrow on Tapping Networks to Bring the Best of the Firm to Clients. I’ll do a few posts over the next couple of days on what’s happening at the conference. Since the Roundtable is a consortium with some fantastic […]
Below is a short piece I wrote for Marketing magazine on the topic of “Are virtual worlds an over-hyped waste of time for marketers?” Four other people also contributed, including executives from Sulake (creators of Habbo Hotels) and Naked Communications. If marketers have a time horizon of 6 months or less for their employers’ success […]
A quick review of the first cross-continental panel at the Future of Media Summit 2007, which was on Emerging Business Models, featured Keith Teare, CEO of edgeio, Anne-Marie Roussel, Director – Stategic and Emerging Business for Microsoft, Chris Gilbey, CEO of Vquence, and Rob Antulov, CEO of 3eep. A few reflections on the discussion (from […]
A vigorous discussion continues on whether Enterprise 2.0 happens by itself or by design. Andrew McAfee says that he and Euan Semple agree “vociferously”. He also makes the very relevant point that “doing nothing” will only work well if companies don’t block access to online collaboration tools. Dion Hinchcliffe points to organizations where the use […]
The latest Interactive Advertising Bureau statistics show almost $4.8bn in internet advertising revenue for the fourth quarter of 2006, with full year figures reaching $16.8 billion. The graph below shows that the sustained uptrend of the last 4 ½ years, post the dot-com bust, is now being exceeded. One thing that irks me about the […]
At Ad:tech Sydney this week I’ll be chairing the panel on Blogs as a Marketing Tool as well as the keynote session on The New Media Mix. My esteemed colleagues on the panel will be Mark Jones, IT editor at the Australian Financial Review, business coach and blogging evangelist Des Walsh, and Fred Schebesta of […]
Business and society are founded on networks – networks of communication, people, organizations, infrastructure, trade, and far more. This has always been true, but in our hyper-connected world the fundamental networked nature of our world is coming to the fore. In my book Living Networks I described how these networks are now coming to life. […]
Tomorrow I’m heading off to the Influence conference run by Phil Sim’s Mediaconnect. The event brings together media and other influencers (I believe I’m labelled a “new media influencer” there) and corporates, discussing current trends in key technology sectors. I’m on the Web 2.0 panel tomorrow, so I thought I’d briefly capture here my introductory […]
BusinessWeek reports that Apple is readying release of move downloads from its iTunes site, pitched at $14.99 for new movies and $9.99 for back catalogue. At the same time, it says, WalMart is actively lobbying Hollywood studios not to allow Apple to provide these downloads. Wal-Mart’s actions are said to have included threatening not to […]
This week I was interviewed by Nicholas Scibetta, Global Director of Ketchum’s Communications & Media Strategy Network, on The New Media Transformation, looking at the implications for the PR industry. The full interview is below. Click here to read the interview on the Ketchum site. NS: What companies do you feel are doing a good […]
