Trend Blend 2008

Co-created with Richard Watson of NowandNext.com
Click on the image to see full-size pdf

Trends mentioned in the map include:

Line 1: Society
Karma capitalism
Spiritualism
Collectivism
Search for meaning
Celebrity worship
Risk aversion
Litigation
Individualism
Happiness
Constant partial attention
Fear
Nostalgia
Voter antipathy
Pessimism
Rhythm & balance
Making things
Physiological neoteny
Speeding-up
Techophobia
Female chauvinism
Fantasy & escape

Line 2: Politics
Re-localisation
Russian nationalism
Tribalism
Xenophobia
Immigration
The Environment
Climate change
Anti-incumbent elections
Public-private partnerships
Corporate power
Celebrity politicians
NGO power
Voter antipathy
Middle class unrest
Virtual protest
Global voting

Line 3: Demographics
Fragmented families
Urbanisation
Blended families
Extended financial families
Single person households
Boomerang kids
Same sex couples (with kids)
Downshifting
Decline of nuclear family
Declining fertility

Line 4: Economy
Economic recession
Food inflation
End of low-cost inputs
Industry convergence
Monolines
Prediction markets
Data visualisation
Polarisation of markets
Digital money
Death of cash
Industrial provenance
Deregulation
P2P lending
Private currencies
Networked risk
‘Free’
Shortage of talent
Debt
Private equity
The attention economy
Chinese liquidity
Labour migration
Power shift eastwards
CHIME liquidity
Single global currency

Line 5: Technology
Geospatial web
Ubiquitous connectivity
Robotics
Nanotech
Biotech
Embedded intelligence
RFID
Open innovation
Transparency
Wireless
Device convergence
Mobile devices
Social networks
Place shifting
Too much information
Time Shifting
Aggregation
Personalisation
Online video
Web 2.0
Enterprise 2.0
Simplicity
VOIP
3-D printers
Artificial intelligence
Reality mining
Humans 2.0
Artificial body parts

Major interchange
Virtual worlds
Digitalisation
Globalisation
Anxiety
Ageing