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Future of Media Framework

Platform Strategy

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PRINCIPLES

Enable value-interactions
Build fluidity
Enhance existing value propositions
Develop communities
External innovation
Positive feedback loops

POSITIONING

Collaboration vs competition
Open vs bounded
Participant selection
Own or participate
Aggregator/facilitator/community
Single owner/multiple owners

PARTICIPATION

Analyze choices and trade-offs
Apply game theory
Develop negotiation strength
Set contingent strategies
Make platform commitments
Identify scenarios and potential paths

DESIGN

Value for participants
Focused value creation
Transparency & information boundaries
Dampen negative feedback loops
Personalized value
Governance structures

CAPABILITIES

Platform strategy
Community management
Reputation measures
Applied analytics
User experience
Orchestration and facilitation

GROWTH

Participation incentives
Leverage existing relationships
Platform extension
Amplify value from participation
Build participant visibility
Promote interactions