Workshop content: Creating results using social media – the HR perspective

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Tomorrow is the Australian Human Resources Institute HR Technology conference. I will be MC for the conference day, and will also run a half-day workshop on Creating Results Using Social Media on the following day.

I thought I would share the visual content we will be using during the workshop. As usual, the slides are not intended to be useful by themselves, but to provide supporting content for the activities and discussions of the session.

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The Question: What is the most interesting thing you came across today?

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Twitter has moved from asking ‘what are you doing now?’ to ‘what’s happening?’, and now describes itself as an ‘information network‘.

The Twitter News Network is a manifestation of the global brain, in which we create value for others by contributing to the visibility and availability of high-value information.

While many contribute nothing of value to Twitter, many extraordinarily talented and interesting contributors are doing what they can to add value to others. It is a choice we make, by how we engage in our social networks.

If we consider what we can best contrbute to global consciousness, it is very likely the most interesting things we come across. The most intriguing, through-provoking, stimulating ideas, whether they be in the form of an article, a video, a conversation, or anything else from the vastness of media and ideas we encounter each day.
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Compulsory viewing: A CEO perspective on the business value of internal social networks

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A few days ago Arie Goldshlager pointed me to the fantastic video below of Giam Swiegers, CEO of Deloitte Australia, talking about the company’s use of micro-blogging. Shortly after Forrester announced that Deloitte Australia’s Yammer network had won its 2011 Forrester Groundswell award in the category of Collaboration Systems.

Undoubtedly a major factor in Deloitte Australia’s success in internal social networks is the unreserved support of its CEO. However, as the video below clearly shows, Swiegers is not a man who likes social media for its own sake.

He simply recognizes that it can help lead to outstanding business outcomes. As an accountant and business leader, he sees the business value of using social networks well, and has helped Deloitte Australia to tap that value.


Here are some of the things that Swiegers says in the video:
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Angry Birds and productivity at work: why distractions can help

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On Friday a journalist from the Herald Sun called me to ask for my response to an ‘analysis’ suggesting that $1.4 billion of worker productivity is lost to playing Angry Birds. It seems that my answers turned the story around from what could have been yet another populist headline to Is Angry Birds the new Solitaire or are we flying off the handle a bit too early?

I was quoted:
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Detailed stats: Social networks dominate Internet usage, Australia still #1

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Research company Nielsen has just released detailed statistics on online activity, focusing on social networks and blogging, which at 22.5% of time spent online dominate Internet usage, with more than twice the next category games, at 9.8% of time spent. Below are a few highlights and comments from the full report.

Facebook completely dominates the social networking and blogging space, with over 70 times the next most prominent social networking site. Interestingly Tumblr’s dramatic rise (+183% over the last year) has taken it to overtake Twitter in time spent online. However Nielsen’s methodologies look only at website visits and don’t the majority of time spent on Twitter, which is on web and mobile clients. Facebook also dramatically surpasses the amount of time spent on Google, however Google is still mostly not a destination site. Over time initiatives such as Google+ may change that.
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Support for crowdfunding in Obama’s Jobs Bill is taking it mainstream

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Earlier this year I wrote how the US SEC was opening the gates to crowdfunding and a new structure of capitalism with mooted regulatory changes.

Now the US President’s proposed Jobs Bill is explicitly focusing on crowdfunding as a mechanism to support entrepreneurs and startups.

A post on the White House’s Office and Science Technology blog titled The President’s American Jobs Act: Fueling Innovation and Entrepreneurship co-authored by U.S. Chief Technology Officer Aneesh Chopra focuses on five highlights of the jobs bill in supporting entrepreneurs.

The first point says:
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The continuing devaluation of LinkedIn connections

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How many LinkedIn requests are you getting?

Very likely significantly more than you were getting just a few months ago.

LinkedIn reached 100 million users in March. As one of the first 10,000 users, I early on saw the potential of a purely professional social network.

It consistently grew in size and user value over the years, however now that everyone is piling on to the LinkedIn bandwagon, the value of LinkedIn personal connections and networks are decreasing at what seems like an accelerating pace.
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Breaking: Google+ will be a reputation engine

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For years I have been writing about reputation and have often said that this will be the decade of the reputation economy. Yet until recently there has been very little in the space. The social media measurement systems such as Klout and PeerIndex have limited data scope and while they talk the language of reputation actually measure influence. Honestly.com is a more pure play in the individual reputation space, but has got limited traction so far.

In recognition of the massive opportunity in the reputation space we have been building a stealth start-up Repyoot (holding page only for now), which will shortly be launched as a limited scale influence ratings engine, with the intention of morphing into a generalized reputation engine.

In developing the service and discussing it with VCs, we have always seen the most obvious latent competitors in the reputation measurement space as Google and LinkedIn. LinkedIn’s recommendation service is a long way from a true reputation service, but it provides a foundation for building one. Google’s depth of data, positioning, and mentality mean that it is well-positioned to develop an individual reputation service. While it is probably not related, I know that Google.org, Google’s philanthropic arm, has been very interested in reputation services for some years, as one of the services that would be of most value in helping developing regions.
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Keynote: Creating the future of retail shopping precincts: The Power of Community and Uniqueness

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Tomorrow morning I will give the keynote at Mainstreet Australia conference on the topic of Creating the Future of Business.

My slides are below. The usual caveat applies – the slides are designed to accompany my presentation and not to stand alone.

While the title of the presentation is Creating the Future of Business, it has been tailored to the conference audience, so after a more general introduction on the driving forces of business, the presentation is really about the future of retail shopping precincts. Here are some of the points I will be making in my keynote.
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The implications of the new broader, flatter distribution of music taste

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The distribution of music taste and consumption has shifted dramatically over the decade years, and will continue to evolve significantly in coming years.

Back before a dozen years ago, radio and MTV exposed people to a limited range of music from label playlists, and the cost of records and CDs made it hard to experiment with new music.

The first big change from that landscape was the widespread availability of online music downloads, which suddenly massively broadened the music libraries of the minority of people who were active downloaders, though didn’t give people an easy way of discovering music they liked that they hadn’t heard before.
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