Value polarization and transcending job commoditization: Expertise, Relationships, Innovation

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Yesterday I released a first version of my Future of Work framework.

I think that a detailed explanation of the outline framework would be a very useful complement to the visual landscape, and I aim to provide that over coming months in a series of blog posts, videos, and other content.


Click on the image to download the full framework.

Today, I thought I would look at the ‘Value Polarization‘ section under Economic Structure.
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If you’re in Sydney and totally awesome, we want to give you $250!

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We have recently been advertising for a Genius projects/ marketing/ web/ publishing assistant/ manager – part-time in Sydney.

As we describe in our working principles document, the process starts with an interview and tests, after which we offer the most interesting candidates a one-day trial, in most cases offering to pay $250. For those we hire after the trial work, the most common pay structure is hourly rate plus profit share.

So let’s reframe this. If you think you could add value to what we’re doing, and have a day of your time spare, we’d love to pay you $250 for helping us with some project ideas we have.
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Launching new framework: The Future of Work

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I have been working with one of the world’s largest private companies, which is engaged in a strategy project looking at the future out to 2025. Today a key workshop for the project was run, where we refined the project process and I provided some perspectives on the future of work as input to the study.

While the future of work and organizations is one of my most important themes, I haven’t had any public summary documents on the topic. For today’s workshop and also as a first step in building out some richer frameworks, I created an overview framework on the future of work.

The framework probably needs some explanation, and I intend to both refine and provide more detailed explanations of the framework in the near future. In the meantime, here is our Beta v1 of The Future of Work framework.


Click on the image to download the full framework.

I’d love to hear any thoughts or input you have.

The enormous opportunity for writers and readers in an ebook world

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Last Friday I was interviewed on ABC’s News Exchange program about ebooks and their impact.

Click on the image to view the video of the program. The ebook segment is around 13:30 – 17:15.

We covered a lot of territory in the interview, ranging across topics including why ebooks are rising so rapidly to the impact on booksellers and libraries.
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Global distributed organizations can attract the most talented in the world

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Forbes has a nice story about the history of WordPress and the role the open-source software plays in the for-profit business Automattic. The article at one point says:

Automattic has an idiosyncratic workplace. As a legacy of its open-source roots its 120 employees are spread across 26 countries and six continents. Although most work alone at home, each team–usually made up of five or six people–has a generous budget to travel. “All of the money we save on office space, we blow on travel costs,” Mullenweg laughs. Groups have gathered in Hawaii, Mexico and New Zealand. Once a year everyone meets for a week at an accessible destination with a solid Internet connection. A distributed workforce means Automattic can hire talent from around the world–without having to offer the perks and pay of Google, Facebook and Apple.

This brought a response from Automattic founder Matt Mullenweg:
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Creating a Return on Investment (ROI) calculation for Enterprise 2.0 and internal social media

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A major challenge for organizations that are considering internal social media initiatives is that a business case including a financial justification is frequently required.

To be frank, I think ROI calculations for social initiatives are in most cases a waste of time, because so many of the benefits and costs are unknowable before the initiative. A leap of faith is required, after which calculations using real data can be done to help refine strategies.

However if the organization requires a financial case, then those seeing the opportunity need to do what they can to create the case.

Chapter 16 of my report Implementing Enterprise 2.0 is on Building a Business Case. One of the resources I provide in the chapter is a table to help make ROI calculations. All that is required is to put numbers against each of the value and cost items in the table below, where appropriate using a back-of-the-envelope calculation to support them. Not all of the items will be relevant, and you may find other items that are applicable, but it provides a good starting point to generating numbers that can be used in an ROI.
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Entrepreneurial migration: It’s not brain drain, it’s global network formation

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I was recently interviewed by ABC TV for a segment on Australian entrepreneurs moving overseas. My key message was that we absolutely shouldn’t see this as “brain drain”, but the formation of rich networks that are enormous enablers for the economy and entrepreneurial opportunities in the future. The same messages apply to any country, but Australia represents a great case study.

There has been massive attention in the Australian media lately about entrepreneurs who have moved to Silicon Valley. Among other programs, ABC’s Foreign Correspondent did a one-hour feature called The Revenge of the Nerds featuring the Aussie startup scene in the US, the Sydney Morning Herald has a video series on Digital Dreamers, and a long series of articles with titles like Brain drain: why young entrepreneurs leave home.

Even Bloomberg has weighed in with a segment titled Oz Tech Entrepreneurs Set-Up Shop in Silicon Valley, shown below.


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[VIDEO] The world’s first full motion-graphics presentation

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In late April I gave a keynote at TheNextWeb 2012 conference in Amsterdam on The Future of Crowds.

I have for many years intended to develop a full motion graphics presentation. I have long used highly visual presentations to accompany my keynotes, often including numerous videos without sound as well an array of full screen images. However they primarily consisted of static visuals.

I decided TheNextWeb conference was a good opportunity to create my first full motion-graphics presentation. Below is a video of the keynote’s visual presentation.


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We’re looking for an Admin Assistant With Amazing Digital Potential (PT) in Sydney

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Continuing my series of posts on talented people we’re looking for, we want to grow our core team in Sydney with an admin assistant who will take on a variety of administrative tasks at the core of the business.

Every person who has been in a junior role in our business has moved on to project roles, and we’re looking for someone who not only has that potential, but can immediately assist on our ongoing projects.

It is a part-time role, and since we’re based in Surry Hills, students at UTS would find it particularly convenient. However we’re of course open to anyone who is highly talented and enthusiastic and seeks some flexibility in their work.

Read details of the admin assistant role here and be sure to look at our principles on how we work with highly talented people.

Disruptive innovation in professional services: the value in expertise

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The concept of disruptive innovation is now well-recognized in business. It was originally described by Clayton Christensen almost exclusively in terms of products – often technology-based – such as storage devices.

Disruptive innovation can happen in any industry, however it can need translation and interpretation for other domains such as services.

I recently I ran a presentation and interactive workshop on the future of professional services to kick off a law firm partner strategy offsite. Among the more specific challenges, opportunities, and responses that the professions face, I ran through some of the core principles that could disrupt their industry.

In fact a broad range of expertise-based industries are being subject to disruption, however with quite different dynamics than in product industries. The 3 key drivers of disruption of expertise are remote work, process automation, and artificial intelligence.

Four expertise-based services industries that are being disrupted are:
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