Better matchmaking

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One of the most successful business segments on the Internet has been matchmaking. People are prepared to pay to get in touch with potential mates. We probably all know people who have met their partners online (whether they admit it or not). Yet the way matchmaking is usually done is incredibly crude, based on checking a series of boxes, and being matched with people who check the same boxes. An advance on this science has been made by OKCupid, which among other approaches allows people to specify their own questions, rate the importance of these, and uses people’s matchmaking behaviors to assess their personal characteristics within defined confidence levels. To boot, the service is free. As a newly-married man I’m certainly not in the dating scene. However I do think it’s an important social function to enhance a key promise of the Internet: to be able to draw on the entire world in finding our perfect mate, as opposed to being limited to who we happen to bump into along the way. Business matchmaking is equally important. How do we find the people or organizations that we can create unique value with? There are a host of event-based matchmaking systems to enable conference attendees to hook up with interesting people. (More on this another time.) One of the most sophisticated is IntroNetworks, which asks people to position a whole range of business and personal topics along a spectrum of how interested they are in them. This enables them to identify with great accuracy the other people at the event who have the closest match of interests. Check-the-box profiling is so last century!

Update August 19: A CNN news article quotes a Jupiter Research analyst who forecasts 9% annual growth in online dating revenue this year to US$516 million. The story is focused on the slowing in growth of the sector after a massive surge. However part of that has been due to the relative lack of innovation in the sector, thus the story above. Still, 1% of all Internet activity is attributed to online dating, which is pretty hefty. Social networking software such as Friendster and Google’s Orkut cross boundaries, including both dating and other personal networks. The story of Ruper Murdoch’s News Corporation recently acquiring the popular social networking MySpace shows that mainstream media are recognising the power and potential of social software. News Corp’s Australian media rival Fairfax recently paid A$40 million for Australia’s premier online dating service RSVP, demonstrating that this truly is a convergent media space.

The third phase of outsourcing

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A recent survey by TPI shows that 81% of large UK companies expect to increase their offshoring activities over the next 2-3 years, with just 4% saying they will decrease it. Other recent stories have focused on the woes of outsourcing. While these stories seem to be contradictory, the reality is that companies are not usually responding to outsourcing problems by stopping the practice. Rather they are working out how to do it better. This is reflected by another major finding of TPI’s survey: companies are tending to offhsore with wholly-owned subsidiaries rather than contracted providers. This relates to my current work on the rise of “knowledge-based” outsourcing. The global outsourcing business is rapidly moving into its third phase. In the first phase of outsourcing, organizations paid companies to take over selected business processes. In the second phase, clients became more sophisticated, specifying in detail how the companies would create results. The emerging third phase of outsourcing is “knowledge-based” outsourcing, in which organizations develop deep mutual knowledge, design knowledge transfer, and integrate their business processes so that the outsourcing companies are in a situation to effectively “lock-in” their clients. In some cases, in order to get that level of integration, you want the offshoring company to be owned by you. However this means far less flexibility on many levels. Ultimately you do want an external provider that can provide a high-level of knowledge-based integration. This relates to the rapidly increasing quality of offshore service providers. Another finding of the TPI survey is that 60% of UK companies believe that Indian companies match local UK providers on quality, irrespective of cost. Indian outsourcers, which for now are in the vanguard, are very actively focusing on building effective knowledge-based relationships. I featured Infosys as a major case study in the second edition Developing Knowledge-Based Client Relationships for some of the great work they’re doing on this.

Citizen journalism

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One of the most important global trends is that of citizen journalism. Blogging is one of the most evident forms. The most popular blogs rival the major newspapers’ online sites (see the recent interesting (though controversial) ComScore report for an analysis of blogs and blog readers). Other more structured media such as OhMyNews aggregate citizen journalists’ reports.

The use of images taken on mobile phones by those on the scene at the London bombings has brought the issue to the fore, with now television stations such as CNN and the BBC, as well as other media channels, actively asking their viewers to submit photos and videos from the scene. Now the UK Chartered Institute of Journalists believe that using citizen journalists is irresponsible. Certainly some journalists have reason to be concerned by this trend, but as in other industry shifts, it means they need to shift their role as media gatherers, filterers, and presenters. To give a brief excerpt from my previous book Living Networks, under a section titled “We the media” (published well before Dan Gillmor‘s excellent book by the same name):

The brilliant visionary Marshall McLuhan accurately described the media as an extension of our senses. Your eyes can see what’s happening in your immediate vicinity, your ears can hear what people are saying in the same room as you, but with television and radio as an adjunct to your senses, you can see and hear anywhere around the world. All of the cameras and microphones of the world’s media are an extension of your eyes and ears, and journalists are your personal emissaries to report on their findings and impressions.


Now connectivity is extending your senses to all the connected people on their planet. Media is becoming a participatory sport. You can tap into what any of a vast army of people are seeing and thinking, or contribute yourself to the global flow. This certainly doesn’t mean the end of mass media. Most people will always choose to access a common frame on the world, that gives views of politics, society, and entertainment that provide a basis for interaction and discussion. However the new world of media is at the heart of how the networks are coming to life.

We are now seeing this begin to hit the mainstream. Our senses are everywhere, represented by everyone. The only question that remains is through what filters, channels, and distribution will those extensions of our senses reach us?

Amateurs, professionals, and open source

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Paul Graham, author of Hackers and Painters, has written an interesting piece on What Business Can Learn From Open Source. He compares blogging to open source software, as bottom-up endeavors by people doing what they love. Most importantly, they are done by “amateurs” rather than professionals, almost by definition. It reminds me of one of my favorite quotes, by the wise old Marshall McLuhan: “Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialize, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The ‘expert’ is the man who stays put.” Today this is more true than ever. Make sure that you’re an amateur at at least some of the things that you do!

Technorati, tags, and making sense of the web

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Over the last week, Technorati‘s reports on the state of the blogosphere have received massive press attention. The focus has been on the raw numbers – Technorati tracks 14.7 million blogs, and the number of blogs doubles approximately every 5.5 months. One of the other reports, on blog tags, has received far less attention. Blog platforms usually allow bloggers to create categories in which to allocate their postings. Given the millions of people who are each creating their own taxonomy for structuring information, this is implicitly creating a bottom-up means of making sense of a world of almost-infinite information. There’s a very nice movie of the growth in tags (12.2MB) that gives a sense of how this has developed at a stunning pace over just the last 6 months since Technorati started tracking tags. For those not familiar with it, Technorati is a blog search engine, that in real-time keeps track of what is being written by bloggers about what, what is emerging, effectively uncovering the current stream of consciousness of the global brain. Other good blog search engines are MIT Media Lab‘s Blogdex and Daypop, where I tend to look at the media stories currently most broadly referenced by bloggers worldwide.

Google goes for social networks

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Following up on my story from May on Google’s acquisition of Dodgeball, Google is now rumored to be buying another social networking platform, Meetroduction. It is conceptually similar to Dodgeball in that it is location-based, and can narrow down people’s proximity to the user to within a quarter mile. However it uses instant messaging for communication, which is increasingly viable as US mobile phones and PDAs often incorporate IM functionality. The concept of finding compatible people who are close by is an extension of the idea of proximity dating. At its best, this really is “enhanced serendipity” in action! These dual acquisitions by Google – if the rumor is correct – show that they see massive potential in real-time social networking. You bet.


Update August 13: the rumor has been denied in an interesting interview with Wendell Davis of Meetro. However even if this is the case I don’t doubt that this and similar technologies are firmly on Google’s radar.

The future of gaming

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A nice article in The Economist on video gaming. It refers to Marc Prensky’s games2train, (discussed in the first edition of Developing Knowledge-Based Client Relationships), which develops video games for corporate training. Marc originally developed training games for Bankers Trust, the now-defunct highly aggressive trading bank, whose young traders had no time for traditional approaches to training. Its role in entertainment is massive and growing, as represented by the oft-quoted statistic that gaming revenues exceed global movie box-office take (though neglect to point out that total movie revenue including videos, DVDs and licensing is still far higher than that of gaming). Current negative attitudes to games will shift. Steven Johnson’s latest book Everything Bad is Good For You: How Today’s Popular Culture is Actually Making Us Smarter makes the case that gaming develops the skills that are most valuable and relevant in today’s world. However the big frame around gaming is very simply that it will be embedded in many aspects of our future. Movies and games will merge (far more than they have already), and gaming technology will be used to create immersive environments for, among other applications, high-bandwidth collaborative spaces, and visualization and access of information. A lot more fun – and effective! – to search the world-wide web inside a 3D game than through the stark Google interface we use today.

Being a leader in the professions

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I changed the subtitle on the recent second edition of Developing Knowledge-Based Client Relationships to “Leadership in Professional Services” (from “The Future of Professional Services”), as leadership is the primary theme I developed in rewriting the book. Professionals must be leaders outside their firms, in showing their clients the value of collaborative relationships, and leaders inside their firms, in inspiring teams and collaboration that integrate the best resources of the organization to provide uniquely relevant solutions to their clients. Philip Agre of UCLA has just written an excellent article on the very similar theme of How to Be a Leader in Your Field. It provides clear and practical advice, which although aimed at students and younger professionals, is relevant to professionals at all levels. His stance ties in closely with the issues I often talk about of “knowledge specialization”. In a world based on specialist knowledge, our personal strategies for the domains of deep specialist knowledge we develop are at the heart of our careers. Philip Agre’s website provides many other great resources. I came across his work a number of years ago, as it crosses over extensively with my interests, including shifting information flows in society, identity and privacy, and networked education. Another article of interest to professionals is his piece Networking on the Network, a guide intended for PhD students, but relevant to all professionals.

Beam me up! Teleporting today

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You probably heard that Star Trek’s Scotty recently died, with his widow planning to shoot his remains into outer space. It’s an opportune time to review where we are with teleporting. Last year physicists successfully teleported quantum bits, allowing us to dream that one day science fiction may become science fact, and we will never have to eat airline food again. On a more prosaic level, a company called Teleportec has for a few years been marketing a system that effectively projects a person to a different location, allowing a quasi-3D image and eye-to-eye contact between people. This has been used in many domains, most notably conferences. When I speak to financial services audiences, I often also note that another application is beaming financial advisors into any location, meaning even small regional bank branches or kiosks can provide customers access to experienced, trusted advisors. Teleportec says that a UK bank that has tested the system reports that 92% of customers are happy to buy from a teleported representative. The most sophisticated way of teleporting ourselves is the Teleimmersion project, which uses the ultra-high-speed Internet 2 as its backbone. This not only allows people to interact at a distance as if they were present, but embeds a whole series of sub-projects, for example for immersive data visualization. Jaron Lanier, who invented the term “virtual reality”, has been a driving force behind this project. So, while today many of us are beginning to treat web video-conferencing as an everyday tool, the next generation of communicating at a distance – that we might call teleporting – may soon be part of our day-to-day lives.

Who is watching you?

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Last week I was interviewed on Australian national breakfast television, on Channel Nine’s Today program, on the rise of public surveillance cameras. In the wake of the London bombings, Australian cities – and many others worldwide – are rushing to install video cameras everywhere. On the program I was interviewed together with the Lord Mayor of Perth, the Australian city which has the most public video cameras. These are subtle issues to address in a popular television format, yet ones that everyone should be engaged with. I am not against having some public video cameras in some circumstances. However it is a knee-jerk reaction to decide suddenly that more video cameras must be better. A rapid rise in video camera installation, together with more sophisticated monitoring and recognition technology, could well mean it is not long before every individual’s movements can be tracked, while recording everyone they interact with in a public space. What value do we place on anonymity? What are we prepared to give up for greater security, and to what degree does this scrutiny actually protect us, particularly against suicide bombers? The world 20 years hence will be vastly different from today. What our governments do today will shape that world, as loss of privacy is almost always a ratchet, not something you can regain. As in many other debates of today, many are taking a black-and-white stance on a subtle issue. However, today, the primary danger is that ill-considered actions lead us swiftly into a world where continual surveillance of our every move is accepted as normal and inevitable.