I recently wrote an article on the future of PR that appeared in the premier March edition of Marketing magazine. The piece, titled Six Facets of the Future of PR (pdf), gives a quick view of what is driving PR today. The six facets I identify are:
1. Clients expect more
2. Media is transformed
3. Business is a conversation
4. Information flows in every dimension
5. Transparency is a given
6. Influence networks are at the heart
The article then goes on to discuss emerging opportunities for the PR profession.
The full text of the article is posted below here.