How much do people want to know their conversations are being monitored?

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Here’s an interesting promotional video from Gatorade, which extols their ability to monitor social conversations, apparently using Radian6 and IBM technologies.

There are a number of basic messages in here, most obviously that anything you say about Gatorade will be heard and acted on, though also that your response to their promotions and campaigns will be monitored.

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Leaders in social networks usage: Australia by time, Brazil by reach

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In January I looked at the just-released Nielsen data on global social media usage, and wrote Australians are #1 globally in usage of social media: Why?.

New data from Nielsen shows an updated picture from April 2010, including the proportion of people online in each country who are using social networks.

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Click on image for large version

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Keynote at Gartner: Driving Business Results Through Personal Networks

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A little while ago I gave a keynote at the Gartner Symposium. Gartner looks to its analysts to share their deep research at their events. It also invites a handful of external speakers to bring a lighter and more entertaining – though still pragmatic – approach and style.

I suggested the topic of Driving Business Results Through Personal Network, which can readily be made fun and interesting, but is also extremely practical for senior technology executives. It was a broad-ranging keynote, ranging across topics including why we need to understand the Bacon number, why boundary spanners are so critical for organizations, the long tail of sexual activity, how to enhance serendipity, and steps to being an energizing leader.

Inset into the presentation were two sets of recommendations, on building personal online networks and on enhancing organizational networks. At the risk of taking them out of the supporting context, here they are:

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Five keys to helping executive teams think about the future

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My single biggest client-facing activity this year has been speaking to executive teams about the future of business. These presentations are usually scheduled during strategy offsites or retreats, though sometimes are embedded into leadership development programs or a scheduled presentation within an ongoing transformation program. Sometimes I run a full-day workshop, more often I have 45-90 minutes to work with.

The intent of inviting me is largely to stimulate executives to think beyond the everyday, get new ideas, and develop an optimistic mindset about the challenges and opportunities afforded by the extraordinary pace of change today. Many have latched onto the title of one of my presentation topics, Embracing the Future, as the attitude they wish to engender.

There is only so much you can achieve in a brief presentation. However I have to work with what I am given, do the best with that, and do what I can for the session to result in lasting energy and initiatives. Here are some of the approaches I find effective.

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New flyer on keynote speaking work

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We recently updated our flyer on my keynote speaking work, highlighting that I am speaking primarily as a futurist these days, adding in a few extra cities I’ve spoken in since the last edition, and a few other tweaks.

The flyer is embedded below, you can download it here, or let us know if you’d like print copies. Head over to my speaker website for more detailed speaking topics. :-)

Ross Dawson: Keynote Speaker | Futurist | Strategy Advisor

New perspectives on crowdsourcing at Creative Sydney

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On Saturday I spoke at Creative Sydney’s Crowds + Collaboration event. I had just been invited to on Thursday to fill in for a speaker who couldn’t make it, but it was pretty easy to do given last week we launched our Crowdsourcing Landscape and I gave two keynotes largely about crowdsourcing (to Cisco and at a regional futures conference in WA). As such I addressed the topic The Future is Crowdsourcing, largely supported by the Crowdsourcing Landscape, as you can see at the bottom of this post.

The other speakers were excellent. In particular the story of Detours and Destinations was extremely inspiring. Highly disadvanted youth were given the opportunity to spend time at the Sydney Opera House creating their own performance. One of their many creations is below.

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The Creative Sydney 10×10 Project – uncovering the best of Sydney talent

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10x10.jpgCreative Sydney is one of the best things going on in Sydney – this annual festival really does bring out and support the best of what’s happening here. Particularly as the creative and technology spaces merge, I am very excited about what I see happening in Sydney, far more than at any other time in the 14 years I’ve been back here.

Creative Sydney has just launched its 10×10 Project. The website says:

Personal recommendation speaks volumes: so who do Sydney’s creative leaders turn to for inspiration?

10 creative leaders each nominate 10 creative businesses or practitioners, introducing us to the local creatives who inspire them.

I am honored to be one of the 10 creative catalysts selected. Our task was to nominate who we think is doing fantastic work in Sydney. It’s a very special group – you can see their profiles on the front page of the 10×10 Project website. There is also a brief review of the 10 creative leaders by Campaign Brief.

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Keynote at Critical Horizons regional futures conference: the potential of a connected world

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Today I spoke at the Critical Horizons Regional Futures conference held in Bunbury, Western Australia,which “examines emerging global trends and how they might affect regional communities in the South West Region of Western Australia”. It is fantastic that a non-urban region runs a regular event to examine its future. It is clear that the attendees from across business and government had a keen appetite to explore the future and what they need to do to create a prosperous region in years to come.

The regional economy is still largely driven by mining and to a lesser extent agriculture (including the delightful Margaret River wines). It is experiencing many issues common to regional areas, including the loss of younger people to cities. However it has a particular context in its location. Australia is one of the most urbanized countries in the world, and Perth is the most isolated city in the world. Bunbury is over 2 hours drive away from Perth. It took me 10 hours door-to-door to get here from Sydney – by far the longest it has taken me to get to a speaking gig in Australia.

The region’s geographic isolation means the topic of my keynote here, Power to the People: Thriving in a Hyperconnected Society, is immensely relevant. I discussed the overwhelming trend of how a connected world is shifting power from institutions to individuals. However I also covered the implications for regions of the emerging global talent economy. Crowdsourcing tools on one level provide access to extraordinary talent that can be harnessed in ways limited only by imagination. Yet a connected world also provides opportunities to provide services, both in existing domains, and especially in managing projects.

To the extent that they are useful (usual disclaimer: my slides are created to accompany my speeches, not to be viewed on their own) here are my slides for my keynote (minus the Flash animations).

Keynote at Cisco Insight 2010: Innovation beyond boundaries and the role of knowledge-based relationships

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Earlier this week I gave a keynote speech to Cisco Insight 2010, the conference for its top-tier partners, with the title Innovation Beyond Boundaries. I’ve always thought it anomalous that I had never done any work for Cisco, given its messages such as the Human Network are so aligned with mine, so I’m glad that connection has been made.

While I spent much of my presentation looking at some of the more interesting implications of a hyperconnected world, suitable for an audience well used to these ideas, I also explored the critical role of knowledge-based relationships in effectively innovating beyond boundaries.

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The spectrum of relationship styles

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Launch of Crowdsourcing Landscape and Getting Results from Crowdsourcing community

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Here is our Crowdsourcing Landscape, now officially launched after sneak previews to the audiences of the Getting Results from Crowdsourcing event on Monday and Cisco Insight 2010 on Tuesday.

Click on the image to see a high-resolution version

The landscape provides a kick-off and focus to our new community, Getting Results from Crowdsourcing (www.crowdsourcingresults.com). Go and check it out!

The site is fairly basic so far (forgive anything not finished yet). However we’ll soon set up a wiki of crowdsourcing platforms, introduce discussions on many specific topics in the crowdsourcing space, and try to really bring this to life. We’re also looking for contributions, so go to the Contribute page and put your hand up if you’re interested.

For now we’re keen to get the site going, so please add a comment or participate in the discussions!