Beijing social media/ future of media meetup on May 19


I’m in Beijing next week to do the keynote at the AICD conference on How Technology is Transforming Business and guest lecture at Beijing Foreign Studies University on The End of Newspapers and Future of News.

While I’m in Beijing I’m keen to catch up with any local folks on Twitter/ Weibo/ social media and those interested in the future of media. As such I’ve set up a Beijing Future of Media/ Social Media meetup on Eventbrite. Please register on the page if you can join us.

Date: May 19
Time: 12pm – 2pm
Location: Union Bar and Grille
S6-31, 3/F, Bldg 6, Sanlitun Village South, 19 Sanlitun Lu, Chaoyang District

If you’re in Beijing next week would be great to see you there, or if you think there are people who might like to come along, please pass on word.

Thanks to @beijingboyce and @benjaminjoffe for the pointers and support!!

Keynote: Building Business in a Connected World


Tomorrow morning I am giving the keynote at City of Port Phillip’s inaugural Breakfast Briefing session for the year in St Kilda, Melbourne, on the topic of Building Business in a Connected World. Here are event details and registration.

Below are my slides for the presentation, which is almost entirely based on our Success in a Connected World visual framework launched earlier today.

The usual caveats apply – the slides are NOT intended to stand alone but to provide a visual accompaniment to my presentation, so these are shared primarily for those who attended my keynote. However others may still find them useful or interesting.

Note that the presentation is intended primarily for individuals and smaller businesses. It’s a completely different presentation for large enterprise.

Crowdsourcing attracts the best advertising clients, and it all began with a tweet…


John Winsor, founder of Victors & Spoils, the world’s first crowdsourced agency, gave the opening keynote at our Future of Crowdsourcing Summit in September last November.

It was fascinating to hear about how he had brought together an extraordinarily talented distributed team, and convinced major brands such as Harley-Davidson, GAP, Levi’s, and Virgin America to use a crowdsourcing approach.

Harley-Davidson moved on from its long-standing agency Carmichael Lynch last year, shifting to Victors & Spoils for its creative work. The first work from the agency for Harley-Davidson, based on an idea from “passionate amateur” Whit Hiler, has just been launched:

AdAge interviewed Harley’s Chief Marketing Officer Mark-Hans Richer, who said about the ad:
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The rise of mini-blogging in 2011: Tumblr will continue to soar


SmartCompany recently featured an excellent article on The next 10 social media trends, which received considerable attention and was syndicated through a number of other outlets.

I was quoted in the article talking about social shopping and mini-blogging.

Here are a few further thoughts on mini-blogs. I have written another post on the rise of social shopping, including 7 examples.

Here is an excerpt from the article on mini-blogging:

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Twitter network analysis of events – what’s possible?


I recently connected with Daniel Knox (@djkn0x) on Twitter – which is where it seems most of my connections are happening these days. Among other interesting entrepreneurial activities Daniel is playing with a new venture that does analysis of Twitter activity around events.

To show me Daniel created a visual network analysis of the Twitter activity around Future of Crowdsourcing Summit (#foc10) that we ran a few weeks ago in Sydney and San Francisco.


Here is the explanation of the diagram that Daniel gave me:

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Flipboard and Social news curation hits the tipping point


Flipboard and are two of the hottest properties in media today. Over the last six weeks they have taken social news curation to a new level. This will undoubtedly soon spawn hordes of competitors, while these leaders in the field continue to evolve their offerings. The result will be that we all have far better access to the news that we want from world of infinite information.

Flipboard was launched on July 21, at the time announcing that they had received $10.5 million in funding. For several weeks it was ranked one of the top few free iPad apps in the News category in US, UK, and Australia, attracting massive interest for what it calls a “social magazine”. has been around a bit longer, but has just taken off properly in the last few weeks, as the chart below illustrates.


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Twitter uncovers the real-time mood of the nation through the day


Some lovely research from Northeastern University uses sentiment analysis to show the changing moods of the United States through 24 hours.

In the video below showing changes over the course of a day, colors indicate people’s moods from red (unhappy) to green (happy), while the size of the state shows how much Twitter activity there is.

A few things that stand out: Early morning and late evening are far happier than other times of the day, California and Florida are the happiest states, and from other research on the site, the unsurprising finding that people are happier on weekends than weekdays.

Click through for the detailed research including a high-resolution pdf summarizing the findings.

Better ways to help readers filter and edit the news


fomframework_content.jpgBack in our Future of Media Framework we showed some of the dynamics in content creation, as in the image on the left, where both users and traditional media were engaged in creating and filtering content. User content creation, in the form of blogging, micro-blogging, sharing on social networks and more, has of course surged exponentially.

User filtered content, which I’ve talked about for many years now as an alternative to human editors, has recently progressed primarily through tools that aggregate the links shared on Twitter, such as Tweetmeme and Topsy. This is because Twitter (and Facebook, though the data is not readily available to third-parties to use) has become the dominant platform in how people share links and content of interest.

These Twitter-based content filters are very crude, not least having no good way of sorting by interest profile. As such they are filled with the trivial rather than what would be interesting to any one person.

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Asia is now the #1 and fastest growing region for Twitter; US down to just 25% of total tweets


Micro-messaging processing company Semiocast has just released research showing that Asia has overtaken North America as the biggest user of Twitter, with 37% of total tweets.


Source: Semiocast

In June 2009 the US still accounted for 55% of tweets, in February 2010 statistics showed that half of tweets were in languages other than English, and by April 2010 US tweets accounted for 37% of tweets. The rise of “international” (as Americans describe the planet excluding USA) and corresponding decline of the US share is shown in the chart below. Today’s study shows that US tweets have in the three months since then fallen to just 25% of the total. This is not because the US is slowing, it is because the rest of the world and particularly Asia is taking up Twitter at an enormous pace.

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Corporate Twittering increases consumer trust, but many don’t want companies to listen to them


A few days ago I asked the question How much do people want to know their conversations are being monitored?, given how brands such as Gatorade boast about how well they listen to online conversations. As it happens, someone has an answer.

Fleishman-Hillard has just released their Digital Influence Index report for 2010, with a wide range of interesting research and conclusions.


Source: Fleishman Hillard

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