Entries by Ross Dawson

How Web 2.0 creates value

Below is the sidebar I wrote in for BRW‘s Web 2.0 feature, accompanying our Top 100 Australian Web 2.0 Applications list. The reason I was most pleased about getting the list into a mainstream business magazine is that it is a significant step in getting the broader business community to understand the value and transformative […]

UK and Australia lead the world in online advertising per capita

Techcrunch has just published a very interesting analysis of valuations of social networks. Here is its methodology: Our model takes Comscore data for available countries and regions. We’ve graphed each of 26 well known social networks with the data we have been able to collect. We’ve then calculated the average advertising spend (estimated by PriceWaterhouseCoopers […]

What marketing executives think about your privacy

An article in Forbes titled What Privacy Policy? quotes data from a study by the Ponemon Institute, summarized below. What it shows is distinctly fairly different attitudes and perception from privacy and security executives at large organizations, compared to those of marketing executives. At the Future of Media Summit 2008 held in mid-July in Silicon […]

Living Networks – Chapter 5: Distributed Innovation – Intellectual Property in a Collaborative World

Download Chapter 5 of Living Networks on Emerging Technologies Every chapter of Living Networks is being released on this blog as a free download, together with commentary and updated perspectives since its original publication in 2002. For the full Table of Contents and free chapter downloads see the Living Networks website or the Book Launch/ […]

Ad networks for the long tail: Technorati enters the fray

One of the most important developments underlying the transformation of media is the emergence of advertising networks, that sell advertising and place it across a wide variety of online media properties. Back in the Future of Media Report 2006, describing the role of ad aggregation in supporting the growth of the long tail, I wrote: […]