There’s a great article in the latest issue of B&T Today on how Westpac, one of Australia’s big four banks, is approaching working with its advertising and creative agencies. Here are a few choice excerpts from the article, which is well worth a read in its entirety. Jee Moon, director of brand and marketing at […]
My book Implementing Enterprise 2.0 has been selling at a very healthy and consistent pace since its launch earlier this year. The front page of the book’s website features links to reviews of the book, including some very useful ones from ReadWriteWeb, CMSWire, and Inside Knowledge. I thought it would be good to share some […]
Newsgator’s Director of Enterprise 2.0 Consulting Christy Schoon has launched a new blog Everyday Enterprise 2.0 at the Enterprise 2.0 Conference in San Francisco. Christy says “I’m going to write in plain English about everyday Enterprise 2.0 from my own on-the-ground perspective working with living, breathing social computing champions at Fortune 500 companies.” One reason […]
Even if you are not a technical person, you may have heard about the apparently arcane robots.txt file which sits on websites but is seen only by computers, not by human visitors. The file contains instructions for search engines on what they can and cannot index and make searchable. Note that in the examples below […]
And one more! …continuing our series of translations of Social Media Strategy Framework, today we are launching the Korean edition. See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages. Click on image to download pdf Please share this with […]
Blog search engine Technorati recently revised its blog ranking algorithms and created categories for the rankings. The list of the top 10 blogs for small business provides an excellent resource for attendees of our SME Technology Summit in Sydney on 1 December, where there will be deep insights into all of the topics covered by […]
I first met Mark McCrindle when we were both part of a small team of futures thinkers engaged by a major bank for its innovation program. His company McCrindle Research provides a variety of research services focused on generational change. They also organize the Future Forum, an annual event run in several Australia cities which […]
Last week I gave the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul. Here are my slides for my keynote on the Future of Interactive Marketing. It was a fantastic event, the fourth annual IPZ conference organized by Günseli Özen Ocako?lu and Hakan Senbir of Marketing & Management Institute, which publishes a range of […]
Yesterday I was interviewed on the Business Today program on the Australia Network, ABC TV’s international network which broadcasts across Asia. The interview can also be viewed along with other material in Business Today’s archives. Key points covered in the interview include:
Most business owners recognise that there are many social media tools that can help them run their businesses more effectively. The problem is sorting through the plethora of tools that are available today to work out what to use, and how to use it. Mashable has come out with a useful list of 10 of […]
