Free webinar on Implementing Enterprise 2.0 (and win a copy of the book!)

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My book Implementing Enterprise 2.0 has been selling at a very healthy and consistent pace since its launch earlier this year. The front page of the book’s website features links to reviews of the book, including some very useful ones from ReadWriteWeb, CMSWire, and Inside Knowledge.

I thought it would be good to share some of the book’s insights in a different format, so I have teamed up with Newsgator – who have been key proponents of the book – to do a free webinar on Implementing Enterprise 2.0: Practical Steps to Creating Business Value. The webinar will be held on November 18 at 2pm US ET.

We will draw six complimentary copies of Implementing Enterprise 2.0 for webinar attendees.

Sign up for the webinar here.

Below is the webinar overview. Hope to connect with you then!

Implementing Enterprise 2.0: Practical Steps to Creating Business Value

Live Webinar – November 18, 2009 at 2 pm ET

Implementing Enterprise 2.0 technologies and approaches can be a key driver of competitiveness and profitability. However since Enterprise 2.0 sits at the nexus of technology and organizational culture, there can be no one-size-fits-all approach.

Key success factors include analyzing which Enterprise 2.0 approaches are most relevant to your organization, establishing an effective governance process and policies, creating a timeline for initiatives, and supporting user adoption through internal ‘champions’.

Ross Dawson, author of the acclaimed book Implementing Enterprise 2.0 and Chairman of Advanced Human Technologies, will provide detailed insights into the process of successfully implementing Enterprise 2.0, drawing on real-life case studies and featuring extensive content from his book. Christy Schoon, Director of Business Consulting with NewsGator, will supply examples and best practices to help encourage user adoption.

This webinar covers:

* How to apply the Enterprise 2.0 Implementation Framework to develop your own strategy and action plan

* Identifying key risks and benefits, and the process of establishing Enterprise 2.0 governance and policies

* Making it happen: building a business case, getting buy-in, setting up pilots, and user adoption

* Building a culture of collaboration and innovation and creating the enterprise of the future

Six complimentary copies of Implementing Enterprise 2.0 will be drawn for attendees of the webinar.

Further information and free chapters from Implementing Enterprise 2.0 are available at https://rossdawson.com/books/implementing-enterprise-2/.