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184 search results for: reputation

81

12 Themes for 2012: what we can expect in the year ahead

Towards the end of each year I share some thoughts on what awaits in the year ahead. It is actually a lot easier to look years into the future than just a single year, as while we can readily discern broad trends, the major events in a year are usually unforeseeable, though they may express […]

83

Proposal for a new crowdfunding model: Betting to win

The other day I caught up for a coffee with Ryan Wardell, the founder of Project Powerup, a crowdfunding site focused on startups. Project Startup uses the classic crowdfunding model used by Kickstarter, Indie GoGo, Sellaband and other crowdfunding platforms for funding creative projects, in which funders are rewarded by receiving products, services, preferential treatment, […]

88

Corporate blogging: value versus risks

Knowledge@Australian School of Business recently published an interesting article on corporate blogging, which drew on an interview with me. Here are the quotes it took from my interview, along with a few comments. One of the greatest dangers is not getting involved in blogging at all, claims Ross Dawson – futurist, blogger and chairman of […]

89

Research: The acceleration of Australian banks’ use of social media

Financial services is one of the most industries in which the use of social media is the most relevant, not least because customer service is a critical differentiator between highly commoditized offerings. While financial services and banking were traditionally highly relationship-based, the shift to online has significantly eroded those relationships. Social media, used well, provides […]