Notes from Conversation with Juliette Powell

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Last night we had a conversation with Juliette Powell in Sydney. A small group of local digerati gathered for an informal conversation on social networks, taking advantage of Juliette being in Australia for the first time as she tours the world promoting her new book 33 Million People in the Room.

Below are the unedited notes I took during the conversation, reflecting what was said by the participants. It was a fascinating discussion, with just a few fragments captured here.

Notes from Conversation with Juliette Powell

After her book came out Juliette got invitations from around the world, including from X Media Lab for a keynote and mentorship program in New Zealand. There were limited opportunities to connect with her peer mentors in the busy schedule, so the only way to connect was online – the brief initial contact will be followed up on social networks.

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A purveyor of Social Media-Web 2.0-Geek porn

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@webtechman just posted this:

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For connoisseurs of geek porn who haven’t seen it before, click on the image below for my full Twitter background, comprised of four of our more well-known frameworks, or go to the full pdfs of the frameworks here: Web 2.0 Framework, Extinction Timeline, Trend Blend 2007, and Future of Media Strategic Framework. I’ve been intending to do a compilation of some of our frameworks – will post that soon.

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Conversation with Juliette Powell – Sydney, 27 May

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Fantastic news! Juliette Powell, author of the freshly launched book on social networking 33 Million People in the Room, founder of The Gathering Think Tank, and leading broadcaster and media entrepreneur, is coming to Sydney for the first time next week.

To take advantage of this there’ll be an informal gathering:

‘Conversation with Juliette Powell’

27 May, 6:00pm-7:30pm

Bar 77 (Mezzanine), Grace Hotel

77 York Street, Sydney

Juliette will share some thoughts on her book and where social networking is heading and then it will open out to conversation.

Juliette is particularly interested in learning about the implications of the National Broadband Network for her next book.

Everyone is welcome – just turn up.

Feel free to let other know. Event hashtag is #jpsyd

Juliette will be available for media interviews while she’s in town

Juliette Powell and 33 Million People in the Room

Check out the website for Juliette’s new book 33 Million People in the Room. It includes free excerpts, including an analysis of Obama’s use of social media in the presidential campaign.

Also see the Wikipedia entry on Juliette for more on her fascinating journey.

Here are a few of the fantastic reviews that Juliette’s book has received:

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Visualization: RSS in the Enterprise

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Here continuing our series of visual representations of social media tools inside organizations, taken from our Implementing Enterprise 2.0 report.

The diagram below was used in the chapter on RSS in the enterprise, to illustrate how RSS can support effective information flows in the organization.

Go to the Implementing Enterprise 2.0 downloads page for several free chapters.

More Enterprise 2.0 visualizations coming soon.

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Implementing Enterprise 2.0: Free Chapter 7 – Governance

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Continuing our series of free chapters from Implementing Enterprise 2.0, here is Chapter 7 on Governance. For full details on the report and all the sample chapters go to the Implementing Enterprise 2.0 website.

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Within the Enterprise 2.0 Implementation Framework above, governance is an absolutely critical and central issue, as I have written about many times before. I have included the chapter on governance because it is so central both to implementing Enterprise 2.0, and to generating business value in a fast-paced environment. Change entails risk and opportunity – governance provides a structure to enable this.

Chapter 4 on Key Risks and Benefits , also available as a free download, examines the risks and benefits that must be considered in the governance process.

The Governance chapter contains:

* Conceptual illustration of social networks in the enterprise (see as a standalone image)

* The importance of the governance

* Six steps in a typical governance process

* Worksheet on stakeholder interests

* Professional service firm case study

You can also just download the pdf of Chapter 7.

Implementing Enterprise 2.0: Chapter 7 – Governance Implementing Enterprise 2.0: Chapter 7 – Governance Ross Dawson Chapter 2 of Implementing Enterprise 2.0 (www.ImplementingEnterprise2.com) on Governance

Rapid turnover in the Web 2.0 space – the best get acquired

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A review of what had happened to the Web 2.0 poster-children prompted me to review what had happened to the companies featured in my Web 2.0 Landscape dating from May 2007. This was one of the elements of our Web 2.0 Framework which has now been downloaded over 150,000 times.

In the diagram below the green circles indicate the companies have been acquired, while a red cross shows the company has joined the dead-pool. (This was a quick review so I may have missed things – let me know if so.)

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If you compare this with the review of the companies in probably the most famous overview of Web 2.0 logos and companies below, my list seems to have been quite a lot more successful, I suppose since I was selecting these as representing a particular aspect of value creation rather than being randomly selected.

[UPDATE:] I’ve just worked out that this means 32.7% of the companies in our list have been acquired in the last two years, which is pretty significant turnover.

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Tapping the power of Social Media: 6 steps for marketers

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I wrote the article below for Tech Marketing magazine. It is intended as a quick guide for marketers who are looking to engage with social media.

It is now impossible to ignore the power and reach of social media. Yet the rules of engagement are very different to traditional marketing and PR. Here are a few guidelines to how to tap the power of social media without stumbling into the many pitfalls:

1. Participate and play

The only way to understand social media is to participate. Don’t just open Facebook and Twitter accounts. You need to play extensively with a wide variety of tools and discover how they are being used. If you think you don’t have time, think how much time you’ll have if you cannot work effectively in a world increasingly driven by social media.

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Announcing The Power of Influence on 19 May! Here’s your opportunity to show how influential you are…

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The first event of burgeoning new events company The Insight Exchange is announced! And to set the tone for some of the themes we will be exploring this year and beyond, the topic is… The Power of Influence.

This event will be the first of The Insight Exchange lunch series, which each month will explore a different topic, experimenting with formats along the way. The following events are:

19 May – The Power of Influence

23 June – The Impact of Twitter on Media and Journalism

21 July – Social Media Strategy

18 August – A very special topic and international guest – to be announced

For the May event, to uncover some of the dynamics of influence, we are running a competition for influencers – full details at Do You Have the Power of Influence?

In summary, contact us at @insightexchange on Twitter to set up your Twitter name (or whatever name you’d like), and anyone registering with that code (except yourself) will get a 40% discount in registering for the lunch. Whoever has the most registrations under their name will get some wonderful rewards, including a brief speaking slot at the event.

May the most influential win!

Which would you prefer to do your work without: email or ERP?

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I caught up with Laurie Lock Lee yesterday and we compared notes on our recent launched books – my Implementing Enterprise 2.0 and his IT Governance in a Networked World. I haven’t read his book yet but it looks great and I’ll report on it soon.

In our discussion of Enterprise 2.0 and the networked organization, Laurie observed that a minority of people inside organizations actually touch an ERP system. While it runs the basic business processes of a firm, it is essentially linear and doesn’t facilitate the networked connections and communication that support the everyday work of a knowledge-based organization.

Laurie proposed that it would be interesting to ask people in an organization which they would prefer to do without in doing their work: ERP or email. While finance types might immediately opt for the ERP system, the majority of people depend far more on email to do their jobs.

As I wrote back in 2007, we can consider that ERP is about automating processes while Enterprise 2.0 is about enabling knowledge work. While both are essential, as we shift into an increasingly networked world, facilitating connections matters more.

Which would you prefer to do without – email or ERP?

Q&A: Twitter’s retention rates: will Twitter be pervasive or a niche app?

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After my TV interview about Twitter the other day, I’ve just been interviewed by ABC Radio about the Nielsen research just out that shows that Twitter’s second-month retention rates for new users are 40%, compared to retention rates of 50-60% for Facebook and MySpace when they were at a similar stage in their growth.

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I was asked some interesting questions in the interview, so to paraphrase them and quickly respond:

Is this a concern for Twitter’s executives?

Absolutely. It’s one thing to get massive numbers of new users. It’s another thing to retain them. Unless Twitter can change this, it will never conquer the world as some suggest it might.

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