Free webinar on Implementing Enterprise 2.0 (and win a copy of the book!)

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My book Implementing Enterprise 2.0 has been selling at a very healthy and consistent pace since its launch earlier this year. The front page of the book’s website features links to reviews of the book, including some very useful ones from ReadWriteWeb, CMSWire, and Inside Knowledge.

I thought it would be good to share some of the book’s insights in a different format, so I have teamed up with Newsgator – who have been key proponents of the book – to do a free webinar on Implementing Enterprise 2.0: Practical Steps to Creating Business Value. The webinar will be held on November 18 at 2pm US ET.

We will draw six complimentary copies of Implementing Enterprise 2.0 for webinar attendees.

Sign up for the webinar here.

Below is the webinar overview. Hope to connect with you then!

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Practical insights and advice on Everyday Enterprise 2.0

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Newsgator’s Director of Enterprise 2.0 Consulting Christy Schoon has launched a new blog Everyday Enterprise 2.0 at the Enterprise 2.0 Conference in San Francisco. Christy says “I’m going to write in plain English about everyday Enterprise 2.0 from my own on-the-ground perspective working with living, breathing social computing champions at Fortune 500 companies.”

One reason I love the blog is Christy’s four standard recommendations to businesspeople on where to start with Enterprise 2.0 (particularly the first one :-) ):

1) read Ross Dawson’s sensible, plainspoken book “Implementing Enterprise 2.0“

2) read the Nielsen Norman Group’s report “Enterprise 2.0: Social Software on Intranets“; and

3) if your company has at least 10,000 employees, join the 2.0 Adoption Council

4. Get professional help.

However I also like the rich content tone. It’s very refreshing to see a post titledPimp My Site that happens to be a detailed discussion about the practical issues involved in Enterprise 2.0 adoption but begins:

My second blog post and I’ve already used the word Pimp. My Mom would be so proud.

Social Media Strategy Framework in Korean – 소셜미디어 전략 프레임워크

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And one more! …continuing our series of translations of Social Media Strategy Framework, today we are launching the Korean edition.

See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages.

SMSframework in Korean

Click on image to download pdf

Please share this with any Korean speakers who would be interested.

Also be sure to let me know if you can suggest any improvements to the translation.

The top 10 blogs for small to mid-sized businesses

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Blog search engine Technorati recently revised its blog ranking algorithms and created categories for the rankings.

The list of the top 10 blogs for small business provides an excellent resource for attendees of our SME Technology Summit in Sydney on 1 December, where there will be deep insights into all of the topics covered by these blogs.

Many of these blogs are for businesses of all sizes, but all of them provide valuable insights for small to mid-sized businesses. Check them out!

1. Online Marketing Blog

https://www.toprankblog.com

sbtech1

Covers digital marketing topics, focusing on social media, online PR and search engine marketing. A broad team of writers brings diverse perspectives to bear.

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Speaking at Future Forum – creating the future of the enterprise

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I first met Mark McCrindle when we were both part of a small team of futures thinkers engaged by a major bank for its innovation program. His company McCrindle Research provides a variety of research services focused on generational change. They also organize the Future Forum, an annual event run in several Australia cities which pulls together insights on key trends across all domains into a compact one-day session.

I will be speaking at the Sydney event on November 6, talking about Enterprise 2.0 and how to create the future of the enterprise, including how organizations can leverage social media for competitive advantage. A video overview of the event is below, full information and agenda here, and you can register here.

Future Forum Australia 2009 from David Birley on Vimeo.

Business Today: Interview on how business can use social media

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Yesterday I was interviewed on the Business Today program on the Australia Network, ABC TV’s international network which broadcasts across Asia.

The interview can also be viewed along with other material in Business Today’s archives.

Key points covered in the interview include:

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What are the most useful social media tools for small business?

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Most business owners recognise that there are many social media tools that can help them run their businesses more effectively. The problem is sorting through the plethora of tools that are available today to work out what to use, and how to use it.

Mashable has come out with a useful list of 10 of the Best Social Media Tools for Business, mentioning:

1. Google Apps for Domains

Online email, calendar and office software

2. LinkedIn

Professional social network

3. Basecamp

Online project management tool

4. Facebook

Social network with fan pages, apps and other tools

5. Twitter

Micro-blogging for relationship building

6. Get Satisfaction

Customer self-support forums

7. MailChimp

Web-based mailing list manager

8. UserVoice

Tracking customer feedback

9. YouTube

Hosted videos for marketing, education and advertising

10. Monitter

Monitor Twitter for relevant conversations and comments

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ABC TV Interview: How business can create value with Twitter

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ABC TV ran a segment a few days ago on how companies are using Twitter to create value, including an interview with me on how businesses can use Twitter effectively.

This should be a topic of particular interest to small and mid-sized companies. If you are interested in learning more, SME Tech Summit in Sydney on 1 December will include specific in-detail coverage of how your company can use Twitter (as well as other social media tools) to build your success.

Comments made during the program include:

* Experts say Twitter is here to stay

* Twitter has become a legitimate business tool

* When you don’t have much money to spend, Twitter can be an excellent way to promote your business

* You need to be conversational and human to engage your customers

* There are ways that companies in any industry to use Twitter

* It is hard to do properly, and you do need to be consistent if you start

* Twitter is here to stay as part of companies’ branding strategy

Tech23: SaaS/ In the cloud panel: Angusta, IPScape, MyCosm, Tagmotion

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A few quick notes about the four companies presenting on the SaaS/ In the Cloud panel at Tech23 (for background on the event see my post from this morning). A very impressive line-up.

Angusta Systems. Uses combinatorial algorithms to help banks manage their physical cash inventory – a solid niche apparently worth over $100 million in value to each of the big Australian banks.

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Tech23 showcases the rising tide of outstanding Australian tech

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I’m at Tech23, probably the biggest and best showcase so far of Australian upcoming tech companies. After creating the list of Top Web 2.0 Apps in Australia list last year and in 2007 and organizing the associated Web 2.0 in Australia events, I had originally envisaged that we would organize a broad information technology showcase event this year. However this did not manage to fit into our very packed priority list, and as it happens others are taking on the task of bringing attention to the best of emerging Australian tech. Rachel Slattery of SlatteryIT, who has long been running events for Australia’s tech community, has done a great job in creating Tech23.

Frankly, one of the challenges in running tech showcases in Australia is finding a sufficiently deep and broad pool of excellent early-stage companies. Overall I have been very encouraged by the pace at which new companies have emerged over the last two years, though there is still further to go. There were some great companies at Tech23, but I imagine that it would be harder to find another 23 hot emerging companies. By the time this event runs next year, and hopefully other tech showcases emerge, the signs are that the pool will be considerably deeper.

Unfortunately I am not able to spend the whole day at the event, but below are some quick notes from some of the more interesting companies that I managed to catch this morning. [UPDATE:] See also my notes from the SaaS/ In the Cloud panel and presentations.

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